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Tuesday, January 28, 2014
12:00-12:45pm
Tuesday - 01/28/14
Reseller/VAR/Integrator/MSP Focus - How You Can Effectively Sell to SMBs
The SMB Cloud Market Needs You!
C4S-01
Doug Barney (Moderator)
Editor-at-Large
TMCnet
Matt Hutchinson
VP of Channel Sales
MegaPath
Emil Sayegh
President & CEO
Codero Hosting
The SMB market is a growing opportunity for operators and service providers, with demand for cloud solutions expected to grow substantially over the next five years. In a connected world, the way cloud is allowing a new breed of managed and hosted services to be coupled together into integrated packaged solutions, cloud services are quickly taking the place of traditional voice services as revenue drivers. This session will discuss the trend towards packaging cloud services for SMB consumption and why it will be critical for long-term growth and customer retention.
1:00-1:45pm
Tuesday - 01/28/14
Reseller/VAR/Integrator/MSP Focus - How You Can Effectively Sell to SMBs
What’s in a Platform? Building for Delivery to Your SMBs
C4S-02
Doug Barney (Moderator)
Editor-at-Large
TMCnet
Tim Cook
CEO
BlueOSS
Karen Tegan Padir
CTO
Progress
You understand that cloud is the future of your success in the SMB services market. That’s the first step in becoming moving your services to a cloud model. The next step is putting the right infrastructure in place, starting with the right platform for your service delivery. Depending on what services you plan to offer – and how you have built your future roadmap – there are several options. This session will discuss the options available as you build out a service platform, including differentiating between three popular models, SaaS, PaaS, and IaaS models, and to determine which can help you take your business to the next level.
2:00-2:45pm
Tuesday - 01/28/14
Reseller/VAR/Integrator/MSP Focus - How You Can Effectively Sell to SMBs
Is Your Network Ready for Cloud Services?
C4S-03
Doug Barney (Moderator)
Editor-at-Large
TMCnet
James McMillan
Vice President Business Development
LiveQoS
Harry Paredes
Enterprise Account Executive
AirWatch LLC
With your ability to deliver services dependent upon your network connections having the right tools to monitor and manage those network resources that are within your sphere of influence become paramount. While SMBs may not have the same resources as larger enterprises, their needs in terms of service delivery and reliability are equally critical to success – both yours and theirs. In fact, because SMBs must rely so heavily on their cloud vendors, it is all the more important that you, as their trusted partner, have the resources to ensure your services are delivered flawlessly. This session will discuss the need for proper network visibility to not only ensure service delivery, but also to identify problems and troubleshoot them quickly to ensure service continuity.
3:00-3:45pm
Tuesday - 01/28/14
Reseller/VAR/Integrator/MSP Focus - How You Can Effectively Sell to SMBs
Trust is the Backbone of Your Cloud Success
C4S-04
Doug Barney (Moderator)
Editor-at-Large
TMCnet
Asaf Cidon
CEO and co-founder
Sookasa
Chris Gatch
EVP & CTO
Cbeyond Communications
One of the ongoing concerns that has hindered the adoption of cloud computing services is a perceived lack of security. The truth is that successful cloud vendors have taken steps to ensure their services are at least as secure, if not more so, than what businesses have traditionally deployed on-premises. This session considers success stories and failures of vendors moving to a cloud services model with an emphasis on best practices for ensuring your cloud services are secure and compliant, and how to build confidence in your security measures in your customer base.
4:00-4:45pm
Tuesday - 01/28/14
Reseller/VAR/Integrator/MSP Focus - How You Can Effectively Sell to SMBs
Deploying Applications in a Virtual Server Environment: Developing a Roadmap
C4S-05
Doug Barney (Moderator)
Editor-at-Large
TMCnet
Adam Stern
Founder and CEO
Infinitely Virtual
SMBs have heard endless talk about the benefits of moving applications to the cloud and are keen to enjoy all of the potential benefits from that environment. But, in order to take advantage of the cost savings and flexibility of virtual server hosting, there are some common challenges when migrating that organizations must consider, including what to migrate, hardware and operating system and middleware requirements, and security. These all require intimate knowledge of virtual environments as well as the applications and hardware required to maintain and run the virtual infrastructure, which most SMBs don’t have the time or ability to handle. As their partner, it is your responsibility to understand these elements and help SMBs navigate the cloud efficiently and cost-effectively. This session addresses the steps needed to ensure a successful transition of applications into a virtualized environment.
Wednesday, January 29, 2014
8:00am
Wednesday - 01/29/14
Continental Breakfast
X-01
9:00-9:45am
Wednesday - 01/29/14
Reseller/VAR/Integrator/MSP Focus - How You Can Effectively Sell to SMBs
Why the Cloud is Your Path to SMB Revenue
C4S-06
Tom Elliott
Director, Business Development
Allworx
Chris Koeneman
Vice President of Worldwide Sales and Global Marketing
ADTRAN, Inc.
Michael Lauricella
VP of Business Development
Plivo
Larry Lisser (Moderator)
Principal
Embrase
Ari Rabban
CEO
Phone.com
Integrators and resellers have for long made strong books of business on the basis of selling hardware and on-site maintenance and support contracts. But, the technology world is changing rapidly, moving to a software model, where hardware, in many cases, becomes secondary to the services delivered. This is your call to action: enter the world of cloud-based service or risk being left behind in an ultra-competitive new global economy. This session will explain why cloud is your security blanket for growing your business beyond your traditional models.
10:00-10:45am
Wednesday - 01/29/14
Reseller/VAR/Integrator/MSP Focus - How You Can Effectively Sell to SMBs
Helping SMBs Go Mobile
C4S-07
Andy Abramson (Moderator)
CEO
Comunicano, Inc.
Raj Balasubramanian
STSM, Product Design
IBM Mobile First & Cloud OE
Todd Carothers
Executive Vice President, Marketing and Products
CounterPath
Perhaps the greatest change in business strategy over the past five years has been the surge in mobility among workforces. Almost every business has found a need for enabling some form of mobility for their workers in order to increase business efficiency and customer satisfaction. But, in order to properly enable mobility, businesses must have the appropriate technology and partners. Mobility needs can vary drastically from one customer to another – much more so than in large enterprise environments. This session considers what mobility solutions are available, how to choose the best alternatives for SMB customers, and how to properly help them deploy mobility in their organizations.
11:00-11:45am
Wednesday - 01/29/14
Reseller/VAR/Integrator/MSP Focus - How You Can Effectively Sell to SMBs
Adding Communications to Your Product Suite
C4S-08
Barry Derrick
Product Marketing Manager
ADTRAN, Inc.
Joey Penick
Director, Channel Marketing
Cbeyond
Evan Rice
VP of Sales and Marketing
H2O – Overgroup
Chris Vitek (Moderator)
Principal
WebRTC Strategies
As a traditional IT services vendor, cloud computing offers you an opportunity to maximize on SMBs need for have a limited number of trusted partners for their technology services. It not only simplifies their relationship management, support system and processes, and bookkeeping, but it can also save them significant budget dollars in the process. Join this conversation to find out exactly how communications services can help you cement your SMB relationships and how you can become an all-in one services providers to your customers.
12:00-12:45pm
Wednesday - 01/29/14
Reseller/VAR/Integrator/MSP Focus - How You Can Effectively Sell to SMBs
Is Storage as a Service the Next Great Opportunity?
C4S-09
Paul McDougall (Moderator)
Senior writer
CruxialCIO
David Schoenberger
Chief Innovation Officer
TransCertain
Wayne Walls
Director of Cloud Strategy
Rackspace
With nearly everything available in an on-demand model today, the latest big need at a time when every business activity generates more digital data and content is storage. Storage requirements may be permanent or they me come on an ad-hoc basis as specific projects mandate. In many cases, businesses require additional storage on an ad-hoc basis. Regardless, storage presents another opportunity for cloud partners and resellers to leverage their expertise to deliver additional value and resources to customers. This session will discuss the need for Storage as a Service, the revenue potential, the intricacies of being such a provider, and why this will play out as a key need for SMBs.
12:45pm
Wednesday - 01/29/14
Conference Luncheon
X-02
1:30-2:15pm
Wednesday - 01/29/14
Reseller/VAR/Integrator/MSP Focus - How You Can Effectively Sell to SMBs
Picking the Right Hardware for Your SMB Customers
C4S-10
Robert Messer
President & CEO
ABP Technology, Inc.
Juan Pablo Pazos
Xmartek
Craig Rocco
Product Manager for Data Solutions
Jenne Inc.
Wei Tang
VP Business Development North America
Yealink
Alex Vishnev (Moderator)
CTO
Global Convergence, LLC.
While one of the significant benefits of cloud computing is a lower initial investment, the cloud delivery model doesn’t mean a complete lack of on-site hardware. From servers to firewalls to endpoints, SMBs still require some hardware presence in their offices to leverage your cloud-based services. This session discusses the choices you have to make when it comes to choosing the right hardware for your SMB customers, and how to ensure you are offering the best combinations of overall solutions.
2:30-3:15pm
Wednesday - 01/29/14
Reseller/VAR/Integrator/MSP Focus - How You Can Effectively Sell to SMBs
Secure Cloud Computing: Why Layering Is the Best Approach
C4S-11
Todd Catlette
Vice President of Channel Sales
WHOA.com
Discussion of a layered approach to cloud security has ramped up in recent months — as a single layer, such as network firewalls-only, proves insufficient. External threats have grown more sophisticated, and organizations also have to protect networks and data from internal threats such as rogue employees. As such, suppliers are talking up the need for multiple security safeguards, so that if a threat gets past one layer, it won’t get past the others. This session discusses the best practices for securing your company on the cloud.
3:30pm
Wednesday - 01/29/14
KEYNOTE SESSION
Keynote Presentation by IBM
X-03
Dr. Angel Luis Diaz
Vice President of Open Technology & Cloud Performance Solutions
IBM Software Group
4:00pm
Wednesday - 01/29/14
SPECIAL PANEL DISCUSSION
Battle in the Cloud
X-04
5:00-7:30pm
Wednesday - 01/29/14
FREE NETWORKING RECEPTION SPONSORED BY NEXTIVA
ITEXPO Exhibit Hall Grand Opening
X-05
Thursday, January 30, 2014
8:00am
Thursday - 01/30/14
Continental Breakfast
X-06
9:00am
Thursday - 01/30/14
KEYNOTE PRESENTATION
Alcatel-Lucent Presentation
X-09
9:30am
Thursday - 01/30/14
KEYNOTE PRESENTATION
Dr. Satwant Kaur, "First Lady of Emerging Technologies"
X-08
10:00am
Thursday - 01/30/14
SPECIAL ENTERPRISE CASE STUDY PANEL
CIO Roundtable: Rationalizing the Dataverse – How Big Data is Changing Everything
X-07
Tery Howard
Senior VP, CTO
Miami Dolphins
Shadrach Kisten
VP of IT
Sesame Workshop/Sesame Street
Ramon Milan
VP & CIO
Carnival Cruise Lines
Herman Nell
Rent-A-Center
Waves of Big Data are crashing over the enterprise, generating opportunities and challenges for CIOs as they seek to manage, interpret, channel and prioritize this new intel in a data-driven economy. This wealth of information means their companies are better informed and better connected than ever, and the winner will be the companies that can effectively mine this information to better meet the needs of internal and external customers. This keynote panel of leading CIOs will discuss what keeps them up at night, what obstacles to technology adoption they face, what hurdles they know they can overcome and what’s on their wish list for 2014.
11:00am-4:00pm
Thursday - 01/30/14
Cloud4SMB/ITEXPO Exhibit Hall Open
X-10
12:00pm
Thursday - 01/30/14
Conference Luncheon
X-11
12:30-1:15pm
Thursday - 01/30/14
End-User Focus - Making the Right Cloud Choices for Your SMB
How to bridge the gap between Data Security and Data Accessibility: Bulk vs. Micro Encryption
C4S-12
David Schoenberger
Chief Innovation Officer
TransCertain
Which is most important: Accessing your data at high speed to make available for vendors, payment processors, clients, etc., or securing the data to prevent Hackers from ruining your corporate reputation? Maybe your security passes an audit but is it enough to prevent data breach? What do your clients expect? Are you worried about what to do? Learn about emerging thoughts and trends for protecting your sensitive data.
1:30-2:15pm
Thursday - 01/30/14
End-User Focus - Making the Right Cloud Choices for Your SMB
Collaboration in the Cloud, a Simpler Way to Communicate
C4S-13
Joseph Barnas
Director Channels
Collab9
Ira Feuerstein
Director - North America Channel Sales
Nextiva
Frank Stinson (Moderator)
Partner
IntelliCom Analytics
SMBs have an inherent disadvantage when it comes to new technology – they don’t have financial resources to constantly invest in new infrastructure, nor do they have the human capital to implement and manage new solutions. Still, in order to ensure business process efficiency, they need to be able to collaborate with colleagues, partners, and customers on an ongoing basis, especially as they become increasingly mobile and geographically disparate. Indeed, today’s corporate landscape demands that workers be able to work anywhere and collaborate in real time, something legacy systems are ill-equipped to support. Cloud-based collaboration solutions have been specifically desiged to support the complex needs of remote workers, travelers, and virtual meetings as business needs change. This session will discuss trends surrounding the adoption of truly collaborative technologies in the cloud, the benefits of these solutions to the end user, and the business value the cloud brings to the industry today.
2:30-3:15pm
Thursday - 01/30/14
End-User Focus - Making the Right Cloud Choices for Your SMB
The Cloud of Tomorrow and What it Means
C4S-14
Paul Daigle
VoIP Evangelist and Chief Partner Development
Intelacloud
Bryan Mobley
Director, Cisco Consulting Services
CIsco Systems, Inc.
Bruce Page (Moderator)
Vice President, Custom Research
Current Analysis
Emil Sayegh
President & CEO
Codero Hosting
Even with the widespread adoption of cloud computing and numerous success stories, it is important to understand that the cloud revolution is still in its early stages. So a key question remains, understanding what has been accomplished to date, what’s next in cloud computing? What should the next generation cloud deliver and what is at the top of the wish-list for businesses? This session will discuss what can best be described as the Cloud of Tomorrow, based on these enterprise expectations, looking toward what the cloud currently offers businesses, with a look at what those offers might look like in the future as cloud interconnectivity grows.
3:30-4:15pm
Thursday - 01/30/14
End-User Focus - Making the Right Cloud Choices for Your SMB
BC/DR: Making Sure Your SMB is Prepared for Anything
C4S-15
Jeff Dworkin (Moderator)
Joel Maloff
Vice President - Channel Development
Phone.com
If the past years have proven anything, it’s that disaster can strike businesses at any time. SMBs are particularly vulnerable because of their size, scale, and resources, and many have had to shutter doors because they haven’t been properly prepared for unexpected scenarios. The cloud offers SMBs, in particular, an opportunity to ensure business continuity in the event of nearly any potentially disruptive scenario. This session will cover the need for SMBs to deploy BC/DR solutions and why the cloud is an ideal strategy for them, ensuring that, regardless of what happens, their business remains functioning.
Friday, January 31, 2014
8:30am
Friday - 01/31/14
Continental Breakfast
X-14
9:00-9:45am
Friday - 01/31/14
End-User Focus - Making the Right Cloud Choices for Your SMB
Evolution of the Mobile SMB
C4S-16
Doug Barney (Moderator)
Editor-at-Large
TMCnet
Khris Kendrick
Director of Business Development
CounterPath
Harry Paredes
Enterprise Account Executive
AirWatch LLC
Today’s workforce is undergoing the most significant change since the Industrial Revolution, with the growth of the Internet and IP-based services driving new work styles and structures. The result is a growing number of workers exiting traditional physical workplaces and moving into mobile environments. This new breed of always on, always connected virtual workers is being driven by cloud-based resources that enable business tools to be leveraged on any device on any network. This session will discuss the evolution of mobile technology and how SMBs can successfully increase their business process efficiency, ensuring they are able to conduct business from anywhere, including hardware requirements, cloud services, and security needs.
10:00-10:45am
Friday - 01/31/14
End-User Focus - Making the Right Cloud Choices for Your SMB
What To Do If Your Phone System is Costing You Money
C4S-17
Paula Bernier (Moderator)
Executive Editor
TMC
Jim Debald
VP of Channel Sales
CoreDial
Barry Derrick
Product Marketing Manager
ADTRAN, Inc.
Ira Feuerstein
Director - North America Channel Sales
Nextiva
Legacy office phone systems are getting in the way of business. They are costly to maintain, inhibit productivity and reduce innovation and collaboration across the entire organization. Unfortunately, too many companies are reluctant to upgrade because they are fearful of the costly prospect of obsoleting existing legacy PBXs and other communications equipment. This doesn’t have to be the case. Cloud-based communications solutions allow businesses of all sizes to lower their overall communications costs, while also improving performance by deploying communications services across their workforces, designed to work within their existing infrastructures if desired, or they can completely replace current hardware. This session explores the short- and long-term benefits of deploying cloud-based communications, how to manage transition, and how to achieve employee adoption, one of the keys to success.
11:00-11:45am
Friday - 01/31/14
End-User Focus - Making the Right Cloud Choices for Your SMB
What You Need to Know About Your Cloud Services Partner
C4S-18
Vijai Karthigesu
COO
Cloud Dynamics
Paul McDougall (Moderator)
Senior writer
CruxialCIO
Bryan Mobley
Director, Cisco Consulting Services
CIsco Systems, Inc.
Emil Sayegh
President & CEO
Codero Hosting
As an SMB executive, it is incumbent upon you to make the best decisions for the long-term success of your business. That includes mission-critical technology investment decisions. By now, you’ve heard much about the benefits of cloud computing and how it can help you become more efficient and effective in whatever your line of business may be. But, as core as it is to your success, technology is only one aspect. The other key to ensuring your technology decisions are the right ones for your business is finding the right partners. This session focuses on the relationship between SMBs and their technology partners, and what you, as a key decision maker, should consider when seeking a new partner for your technology investments.
11:00am-2:00pm
Friday - 01/31/14
ITEXPO Exhibit Hall Open
X-15
1:45pm
Friday - 01/31/14
THE FAMOUS ITEXPO CAR GIVEAWAY
Win A New Mustang! Drawing in Exhibit Hall. Must Be Present to Win.
X-16

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