Information Builders installs CRM solution for BBVA Bancomer
(BNamericas.com Via Thomson Dialog NewsEdge)US business intelligence solutions provider Information Builders (IB) has developed a CRM solution for Mexico's largest bank BBVA Bancomer, the company said in a statement.
The CRM project is based on IB's Webfocus platform, a solution that delivers enterprise business intelligence at the operational, tactical and executive level. It also is designed to provide integration, scalability and self-service usability for informed decision making and standardized reporting.
BBVA was looking for a simple environment that is versatile and compatible with the different geographic and technical areas of the group, as well as an application that is scalable, robust and easy to maintain.
"Webfocus facilitates all business intelligence functionalities while allowing companies to store all important data, transform it into useful information and distribute it throughout the company," IB's business development manager Manuel Quiroz said.
Information Builders Latin America falls under the company's Spanish division and covers the whole region except Brazil, which is covered by a separate division.
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