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Diary: Turkey of the week - Tapsa/Kia
[February 09, 2007]

Diary: Turkey of the week - Tapsa/Kia


(Campaign Via Thomson Dialog NewsEdge) Kevin Johns has some questions for the Spanish agency Tapsa after watching its ad from for the new Kia model Cee'd:

'How did the agency get this script past the client? What can you do to disassociate yourselves from it? When did someone at Tapsa decide to stick a life-sized squirrel in the back of the car and film it? Where would you find a woman stood under a shower, fully clothed and gulping for air, other than in a baffling spot that left me so confused I almost accidentally bought the car.'



Copyright 2007 Campaign. Source: Financial Times Information Limited - Europe Intelligence Wire.

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