|[October 11, 2011]
ReDigi™, The World's First Online Marketplace For USED Digital Music Set to Launch October 13th, 2011
BOSTON --(Business Wire)--
the world's first online marketplace for used digital music, will open
its full beta release on October 13, 2011. ReDigi is transforming the
music industry by allowing users to sell their legally acquired digital
music files, and buy used digital music from others at a fraction of the
price currently available on iTunes.
ReDigi is a completely FREE service, meaning no subscription
fees, no initiation fees or paid upgrades. Users even get free
private cloud storage so they can buy, sell or simply listen to
their music anytime, anywhere.
Music fans around the country, including more than 120,000 social
network followers, have been anxiously awaiting ReDigi's release. CEO
John Ossenmacher explains, "ReDigi's technology signifies an important
transition in the digital space, beyond the scope of what anyone thought
was possible. By allowing consumers to sell their used digital music, we
are giving digital goods a resale value for the first time ever and
opening a new realm of what is possible in the digital age."
By giving digital music a resale value, ReDigi gives people the
opportunity to buy and sell the songs they love. Just as one person may
be done listening to a song, someone else may just be discovering it. "A
piece of music lives through many cycles and generations, and it is
rediscovered all of the time. The beauty of the secondary market is that
it connects old fans and new fans, and ReDigi allows this synergy to
prevail in the digital space," said Ossenmacher.
ReDigi's mission goes far beyond just giving digital goods value in the
secondary market; it also actively supports the music community. In the
past, artists and labels were left out of the loop and went
uncompensated if their music was resold online or at second-hand stores.
ReDigi is changing this paradigm and giving artists and labels a
significant portion of all proceeds from the sale and each subsequent
resale of their music.
In this way, ReDigi is making strides to help revive the music
community, which has struggled to find its footing since transitioning
to a digital platform. "We are excited about the innovative programs
that we have created to support artists and labels," said Ossenmacher.
"As we move forward, social responsibility will remain one of our
A team of top programmers, including former MIT (News - Alert) faculty and graduates,
built eDigi from the ground up. Part of its genius is in its
revolutionary technology that transfers an eligible digital music file
from one user to another without allowing multiple copies to exist at
the same time. This is a massive breakthrough in the digital era, and
gives users the ability to buy and sell used digital music direct from
one fan to another.
ReDigi's forensic Verification Engine analyzes each music file
uploaded for sale into the ReDigi marketplace to verify that it is
eligible for resale, accepting only previously, legally downloaded
tracks (excludes songs ripped from CD's). Once a track is deemed
eligible, the ReDigi Music Manager--the platform
that allows users to access the full range of ReDigi's offerings
(compatible with both PC and Mac)--automatically removes the music file
from the original owner's computer and synced devices. This process is
even superior to the secondary sale of a CD in that it ensures that
there are never two owners or copies of a single digital music file.
How To Use ReDigi
ReDigi is user-friendly and intuitive making it simple to buy and sell
digital music with the click of a button. When a user signs up for their
free account they will be given instant access to the marketplace where
they can buy music and store it for free in their ReDigi cloud space.
Users can buy music from any computer or mobile device and download it
onto their own computer later.
To buy music, users can search over 11 million songs already in
ReDigi's catalog. Searches can be done by song, artist, album, or by
browsing multiple charts to discover new gems.
Once a desired song is chosen, the user is given the option to buy the
used (previously owned) or new (not previously owned) version of the
track. If the used version of the song is out-of-stock, an order can be
placed for the next available copy. Those who don't want to wait can
immediately buy it new from ReDigi.
To sell music, users must first download the free ReDigi Music
Manager. From there, users simply drag the songs they wish to sell
from the Music Manager or their preferred computer library (iTunes,
Windows Media Player, etc) and drop them onto the ReDigi icon located on
Tracks that are eligible for resale will be removed from the seller's
computer and all synced devices, stored in the ReDigi cloud, and offered
for sale on ReDigi's website. When the song is purchased, the track and
license will be instantly transferred to its new owner. The ReDigi
Music Manager makes it easy for users to keep track of all their
Resale eligibility is determined through ReDigi's forensic Verification
Engine. Only legally acquired digital music files being sold by the
authentic license holder are eligible for resale.
"It is a bit like CSI (News - Alert): ReDigi," said CTO, Larry Rudolph. "In addition to
the obvious, there are many subtle clues that determine resale
eligibility of each track. We are extremely cautious and our technology
is incredibly thorough in determining the eligibility of a music file."
Songs that were ripped from a CD, vinyl record, tape, or some other
physical medium are not accepted. "Ineligible tracks are simply returned
to the user's library, no questions asked." adds Rudolph.
ReDigi Credits and Coupons
ReDigi credits can be used to buy music through its community
marketplace. Every time a user sells a song through ReDigi, he or she
will be given credits, which can then be used to purchase new favorites.
Users can also buy ReDigi credits using a credit card or PayPal (News - Alert) account.
ReDigi instant rebate coupons provide instant gratification and
are rewarded to users each time they upload a song. Coupons will be
automatically applied to the next used purchase made on ReDigi, for even
deeper discounts on each song.
"ReDigi is a great alternative for kids ages 13 and older who want to
build their music libraries without asking their parents for money,"
Ossenmacher added. "Instead, they can accumulate credits and coupons by
turning in old songs, and rebuild their music libraries completely on
ReDigi is changing not only the digital landscape but also the
fundamental way in which people buy--and now sell--digital music. To
become part of the ReDigi revolution, visit www.ReDigi.com.
ReDigi™ is the world's first and only online marketplace for used
digital music. Its genius is in its ability to facilitate the transfer
of a digital music file from one user to another without copying or file
sharing. This gives digital music a resale value for the first time
ever, and consumers the freedom to buy and sell the music they
rightfully own. ReDigi also gives back to artists and labels through
generous payments with every track sold (and resold). ReDigi is creating
a new paradigm, which is changing not only the digital landscape, but
also the way people think about and buy digital music.
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