|[April 30, 2012]
Strategy Analytics: Global TV Games Console Sales will Slump by nearly 20 Percent in 2012
BOSTON --(Business Wire)--
The global TV games console market will drop by 19 percent in 2012,
according to the latest research from the Strategy Analytics (News - Alert) Connected
Home Devices service, "Global
TV Games Console Outlook: a Transitional Year Awaiting a New Wave."
The report projects a decline in global Xbox 360 sales 13.8 million
units in 2012; and PS3 sales will also fall, to 13 million units.
Nintendo is fully focused on preparing for the upcoming Wii U release;
however, even the launch of the new Wii U will not save Nintendo, or the
industry, from this downward trend.
Additionally, this recent Strategy Analytics ConsumerMetrix survey shows
that users of Sony's PS3 games console showed the highest level of usage
frequency, toppng its two major competitors. Forty-four percent of PS3
owners use their console on at least a weekly basis, in contrast to 40
percent of weekly Xbox 360 users and 30 percent of Wii users.
"Last year, Xbox 360 sales beat PS3 globally, despite its relative
weakness outside the US. However, Strategy Analytics research indicates
that PS3 is slightly more popular among core gamers than Xbox 360,"
comments report author, Jia Wu, Director in the Strategy Analytics
Connected Home Devices service. "On the other hand, Xbox 360 appeals to
a broader audience, as more consumers buy the Microsoft (News - Alert) console for
non-gaming as well as gaming functions."
"Sales figures alone do not determine winners in this generation's
console competition," adds Kantideep Thota, Analyst at Strategy
Analytics. "Wii has sold the highest number of games consoles
cumulatively; but Sony's and Microsoft's advancement in online game
distribution and cross-platform integration grants them higher user
engagement and a solid foundation for the next generation console war."
About Strategy Analytics
Strategy Analytics, Inc. provides timely and actionable market
intelligence focused on opportunities and disruptive forces in the areas
of Automotive Electronics and Entertainment, Broadband Connected Home,
Mobile & Wireless Intelligent Systems and Virtual Worlds. Headquartered
in Boston, MA, with offices in the UK, France, Germany, Japan, S. Korea
and China, Strategy Analytics works with clients through annual
multi-client services, management team workshops and custom consulting
engagements. For more information, please visit http://www.strategyanalytics.com/
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