Frontier names Hyper Marketing as integrated marketing agency of record
Nov 09, 2012 (M2 EQUITYBITES via COMTEX) --
Frontier Communications (Nasdaq:FTR), a provider of a full suite of broadband, data, advanced voice and video services, said on Thursday that, following a competitive agency review, it has awarded its integrated marketing services business to marketing services company Hyper Marketing Inc (HMI).
Financial details were not available.
Under the award, HMI's cross-network team, called the 'Team Frontier', will be responsible for Frontier's brand integrated marketing strategy with the goal of acquiring, retaining and winning back customers and building brand loyalty in residential and commercial markets.
HMI's CatapultRPM will serve as the 'portal' agency for the business, and the scope of work includes TV, print, digital and direct marketing, Frontier said.
Also, HMI will help Frontier with communications and positioning as it accelerates its transformation to a fully-integrated broadband services company.
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