|[November 12, 2012]
4INFO and TRUSTe Partner to Protect Mobile Consumer Privacy
SAN MATEO, Calif. --(Business Wire)--
a diversified mobile advertising, technology, and media company,
announced a partnership with TRUSTe, the leading privacy management
solutions provider, to protect mobile consumer privacy when delivering
mobile ads. Through the partnership, TRUSTe will allow consumers to
opt-out of targeted advertising through their TRUSTed Mobile Ads
preference manager. This provides both transparency and control to the
mobile consumer audience.
"We are leading the charge in mobile privacy by engaging with TRUSTe to
provide the highest level of transparency and control," said Tim
Jenkins, CEO 4INFO. "As we continue to refine our advanced mobile
targeting capabilities, it was important for us to have a comprehensive
privacy solution. TRUSTe provides this and ensures that we are handling
users' private information at the highest standard, so they can engage
with brands in a safe and accommodating environment."
In a 2012 U.S. Online and Mobile Privacy Perceptions Report conducted by
Harris Interactive (News - Alert) on behalf of TRUSTe, among smartphone users, 42
percent identify privacy and security as top concerns, and an
overwhelming majority (85 percent), say they won't download mobile apps
that they don't trust. TRUSTe makes privacy easy for mobile app
developers by clearly disclosing what information the app will access.
TRUSTed Mobile Ads will be integrated with 4INFO's AdHaven platform to
ensure hat all privacy practices align with regulatory requirements.
"TRUSTe applauds 4INFO for taking a proactive approach toward mobile
privacy by standardizing on practices that have been proven to turn the
tide against rising consumer privacy concerns," said Chris Babel, CEO
for TRUSTe. "TRUSTed Mobile Ads builds trust and consumer engagement on
mobile apps, while reinforcing brand integrity, by giving people clear
choices regarding the usage of their personal and private information."
A leader in targeted mobile advertising, 4INFO's AdHaven platform
includes a next-generation mobile ad server, an audience and data
management platform, and an analytics platform that combine to deliver
360-degree mobile advertising campaigns across the mobile Web, rich
media, mobile video, applications, tablets, and SMS. AdHaven works with
the world's leading data providers, inventory exchanges, and ad-sources
to enable effective and efficient mobile advertising campaigns.
4INFO is a diversified mobile advertising, media, and technology company
that enables brands to identify and reach their customers on mobile
connected devices via our mobile advertising platform, AdHaven. AdHaven
provides accurately targeted, measurable and innovative mobile
advertising solutions across all mobile channels including display,
apps, video, SMS and rich media. AdHaven technology increases the
effectiveness of mobile advertising campaigns, reduces waste through
precision targeting, and improves brand understanding of mobile user
behavior. With AdHaven technology, companies can accurately identify and
reach over 97 million U.S. households with targeted mobile advertising.
4INFO is headquartered in San Mateo, CA (News - Alert). Learn more at http://www.4info.com.
TRUSTe is the leading global privacy management solutions provider and
offers a broad suite of solutions that enable multinational companies to
safely and efficiently handle the customer data powering their online
businesses - including advertising, cloud services, mobile applications,
and websites. Over 5,000 web properties from top companies like Apple,
Disney (News - Alert), eBay, Forbes, HP, and Microsoft rely on TRUSTe to ensure
compliance with evolving and complex international privacy requirements.
TRUSTe's mission, based on a "Truth in Privacy" framework, is built on a
solid foundation of transparency, choice and accountability regarding
the collection and use of personal information. TRUSTe's privacy seal is
recognized and trusted by millions of consumers worldwide as a sign of
responsible privacy practices. For additional information on TRUSTe and
its offerings, please visit http://www.truste.com.
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