TMCNet:  [x+1] Enables Real-Time Personalized Marketing Interactions Across Multiple Channels with the Aerospike NoSQL Database and Key-Value Store

[November 14, 2012]

[x+1] Enables Real-Time Personalized Marketing Interactions Across Multiple Channels with the Aerospike NoSQL Database and Key-Value Store

MOUNTAIN VIEW, Calif. --(Business Wire)--

Companies understand that customer loyalty is only as strong as the consumer's last experience. Increasingly these businesses are turning to [x+1] to deliver superior, personalized interactions across their various online channels.

A new case study examines how [x+1] reliably processes some 4 TB of data and billions of user profiles and records using the Aerospike (formerly Citrusleaf) real-time NoSQL database and key-value store. The full [x+1] case study is available at: http://www.aerospike.com/why-aerospike/customers.

The cloud-based [x+1] Origin platform combines an enterprise data management platform (DMP), with a powerful real-time decision engine, Web services APIs, advanced analytics, and multi-channel execution. Together, these capabilities enable companies to deliver the right message to the right consumer at the right time across multiple digital channels-including content management servers, chat systems, email systems, ad servers, and demand-side platforms (DSPs).

The new case study examines the multi-channel marketing demands that led [x+1] to choose Aerospike. It also reviews how the proof of concept cemented the company's decision to move into production with Aerospike clusters in each of its four U.S. data centers. Key benefits that [x+1] has realized with Aerospike include:

  • Reliably manages 4 TB of data linked to 1.7 billion profiles and 2 billion user records, and scales to handle billions of key values without compromising performance.
  • Analyzes thousands of attributes to retur a response within 4 ms, and delivers 10 relevant options to a business' Web page within 50 ms.
  • Enables 100% uptime and no degradation in performance even during automatic rebalancing and data migration that happens in the event of node failure and during routine rolling upgrades and hardware backups and restores.
  • Minimizes IT overhead with native flash-optimizations that result in dramatically lower server costs.


"Using Aerospike, we're able to plug thousands of audience attributes into our proprietary engine and analyze predictive behavior within 4 ms," said Patrick DeAngelis, [x+1] CTO. "And when clients call out to us, we're able to respond with 10 options in less than 50 ms. Providing fast reliable access to data in real-time is simple to say, but it's not easy to do. It's also the reason so many marketers rely on us. Aerospike allows us to deliver at the speeds our clients need and has proven that our choice to buy-not build-was the right decision."

"[x+1] is the marketing platform of choice for Global 1000 companies that understand the need to make the most of every customer interaction at every touch point with compelling, personalized offers," said Brian Bulkowski, Aerospike founder and CTO. "We are thrilled by the success of [x+1] in using our Aerospike database to deliver relevant offers within milliseconds across the Web, email, mobile and social media channels that consumers use to interact with businesses today, building brand value and strengthening customer loyalty."

About [x+1]

[x+1] is a marketing technology provider that combines a leading enterprise data management platform (DMP) with multi-channel execution capabilities powered by a patented real-time decision engine, Web Services APIs and advanced analytics. Top companies in financial services, automotive, retail, CPG, telecommunications, online services and travel have significantly increased the performance of their digital marketing investment by using [x+1]'s solutions and services. [x+1] has been singled out as a 'leader' in "The Forrester (News - Alert) Wave™: Demand-Side Platforms, Q4 2011." To learn more about [x+1], visit http://www.xplusone.com.

About Aerospike

Aerospike, Inc. offers the only real-time NoSQL database and key-value store that delivers predictable high performance for mission-critical, Web-scale applications. Aerospike's flash-optimized, shared-nothing architecture scales linearly, consistently processing over 300k transactions per second per node with sub-millisecond latency. With automatic fail-over, replication, and cross data center synchronization, the Aerospike database reliably stores billions of objects and terabytes of data-while providing 100% uptime and a 10x improvement in TCO over other NoSQL databases. Customers accelerating their business with Aerospike include adMarketplace, eXelate, Sony's So-net, and The Trade Desk. For more information, visit www.Aerospike.com.

Aerospike is a registered trademark of Aerospike, Inc., in the United States and/or other countries. All other trademarks and registered trademarks are the properties of their respective owners.


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