TMCNet:  AdBrite Re-Emerges Ready to Disrupt with New Team and Renewed Vigor

[November 15, 2012]

AdBrite Re-Emerges Ready to Disrupt with New Team and Renewed Vigor

SAN FRANCISCO --(Business Wire)--

AdBrite, Inc., the leading independent online ad exchange, along with its new executive team led by CEO Hardeep Bindra, today announced new features and functionality for its all-inclusive exchange, benefiting both advertisers and publishers at no additional cost. These features include full URL-level transparency from its publishers, content classification into IAB ad categories powered by Peer39, click fraud monitoring by Adometry, a Publisher Floor Price Recommender developed in-house, and the AdBrite Intelligence campaign and audience measurement tool for advertisers.

"We are excited to announce these improvements to the AdBrite marketplace, putting us back on the map with capabilities and performance found in exchanges 15x our size," said Bindra, who joined AdBrite in May from Yahoo! where he co-led the Right Media Exchange. "Our aim is to iterate on the marketplace by building capabilities that enhance transparency, build trust, and improve returns for publishers and advertisers, and offering these as a benefit of being n the AdBrite club. Reaching these milestones required a technical and business over-haul as well as a laser focus on quality and execution."


While other ad exchanges offer similar features on an a la carte basis, only AdBrite applies all enhancements across the exchange at no additional cost. By partnering with technology companies with trusted brands and deep technical strengths, AdBrite has ensured that these new features are usable out of the box and will have a significant impact on improving monetization across its marketplace.

"We provide the air-bags without requiring you to drop a coin every time you drive the car," added Bindra. "This combined with the additions to our executive leadership team, we believe, give us the winning formula to thrive."

The trust and safety initiatives are being complimented with publisher and advertiser tools such as Publisher Floor Price Recommender and AdBrite Intelligence that further enhance impression pricing and cross-exchange buying behavior.

"Add these upgrades to our available ad-formats, from VAST/VPAID 2.1 compliant pre-roll video ads to in-banner rich media ads and mobile web, and the AdBrite exchange offers a unique and compelling value proposition for buyers and sellers," said Joaquin Delgado, new CTO of AdBrite, who prior to AdBrite led the Science and Engineering teams at the Right Media Exchange.

"With our strengthened core tech, trust and safety advancements, and ad format variety, we've leveled the playing field and are ready to introduce the vibrant and improved AdBrite to the ecosystem," states new VP of Business Affairs, John Underwood. Underwood, an advertising industry veteran, previously held C-level positions at various start-ups and was VP of AIM at AOL where he was instrumental in fostering deals with Google and Facebook (News - Alert).

About AdBrite:

AdBrite Exchange is the largest independent advertising exchange, reaching more than 160 million U.S. unique visitors each month. With site-level transparency and an open platform for both data providers and real-time bidders, AdBrite maximizes selection and control for advertisers and publishers. For more information visit: www.AdBrite.com.


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