TMCNet:  Qvidian Joins Marketo

[November 19, 2012]

Qvidian Joins Marketo

Nov 19, 2012 (Close-Up Media via COMTEX) -- Qvidian announced a partnership with Marketo, a provider of cloud-based marketing software.

According to a release, Qvidian is a solution partner to Marketo's new LaunchPoint Ecosystem -- which includes solutions in categories such as sales tools, analytics and big data, lifecycle marketing, top of the funnel conversion and lead data enrichment.

"Marketo has done a great job partnering with savvy technologies and solutions to make it easier for marketing teams to impact revenue," said Lewie Miller, president and CEO of Qvidian. "We are excited to help marketers achieve this goal by combining Marketo data with interactive Sales Playbooks and powerful analytics." "Qvidian is an ideal Sales Tools solution partner for the LaunchPoint ecosystem," said Robin Bordoli, VP partner ecosystem at Marketo. "Their Sales Playbooks solution has the critical ability to leverage data from Marketo and and dynamically serve-up Sales Playbooks to help the sales person advance deals forward." Qvidian provides sales software applications.

Marketo provides marketing software.

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