|[November 26, 2012]
Research and Markets: Greece Telecommunications Report Q1 2013
DUBLIN --(Business Wire)--
Research and Markets (http://www.researchandmarkets.com/research/nn8l55/greece)
has announced the addition of the "Greece
Telecommunications Report Q1 2013" report to their offering.
BMI View: The Greek telecommunications market remains under pressure on
all fronts as the new government's austerity measures hit household
budgets and individuals' propensity to spend on nonessential services.
The mobile market - which BMI believes is overinflated through the
continued inclusion of inactive accounts and multiple SIM ownership - is
already contracting on the postpaid front.
Operators are responding with pricing changes and better value product
bundles. Meanwhile, the 3G and mobile broadband markets are growing
steadily and it is only demand for OTE's unbundled local loops that
prevents the fixed-line marke from contracting faster than it should.
- Mobile Growth was subdued in H112 owing to increased take-up of
prepaid and 3G/mobile broadband services. Wider availability of the
operators' HSPA+ networks and increased access to spectrum have helped.
- Our 3G forecasts have not altered as H112 growth reported by key
operators was within expectations.
- Vodafone's (News - Alert) ARPU dropped sharply in H112 as further MTR reductions took
effect and fewer postpaid subscribers resulted in lower contributions
from non-basic services.
Key Trends & Developments:
Cosmote, Vodafone and WIND Hellas spent much of 9M12 changing the prices
of their business and mass-market mobile subscription plans, emphasising
the lower costs for individual and family plans while beefing up
enterprise plans and adding more 'free' monthly data and messaging
allowances to further incentive consumers. At the same time, Vodafone
and Cosmote have added the latest smartphones and tablet computers to
their portfolios. The full impact of these efforts may not become
apparent until Q412;
even so, we expect margins to be compromised and ARPUs to be pressured.
Vodafone's withdrawal of its offer to acquire WIND Hellas from its
creditors leaves WIND in a difficult position at a time when it most
needs financial security and a clearer business strategy. Suggestions
that WIND might partner with rival fixed broadband operator CYTA Hellas
(which aspires to become an MVNO) have yet to bear fruit.
- Hellenic Telecommunications Organization (OTE)
- Vodafone Greece
- WIND Hellas
- Hellas Online (HOL)
For more information visit http://www.researchandmarkets.com/research/nn8l55/greece
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