[November 26, 2012]

Chuck E. Cheese's Partners With Dallas-Fort Worth Food Banks, Local Families to Feed Community

Chuck E. Cheese's believes in the joy of combining food and fun for a classic family experience, and this holiday season the family entertainment leader's Dallas-Fort Worth-area (DFW) restaurants will partner with the North Texas Food Bank (NTFB), Tarrant Area Food Bank (TAFB) and area guests to help feed families in need. Beginning Monday, Nov. 26, through Thursday, Dec. 20, Chuck E. Cheese's encourages DFW residents and their children to join them in the rewarding spirit of giving back through its Chuck E. Cheese's Holiday Food Drive.

"Food is a big part of the whole family's fun experience at Chuck E. Cheese's, so this holiday season it makes sense to partner with an organization that cares about feeding families as much as we do - and that's exactly what we've found in our friends at the NTFB and TAFB," said Scott McDaniel, chief marketing officer at CEC Entertainment, Inc., Chuck E. Cheese's parent company. "Our company calls Irving home, and many of our own families live in the DFW area which makes our hometown the perfect community to join our guests in holiday giving this season."

During Chuck E. Cheese's Holiday Food Drive, guests can bring canned goods and non-perishable food items to NTFB and TAFB collection points at 16 participating Chuck E. Cheese's locations and be rewarded with 10 free tickets per donated item. Guests will also have the opportunity to contribute directly to both NTFB and TAFB's mission of feeding families in North Texas by adding a monetary donation to their value meal or token package purchases and be rewarded with tickets for prizes.

"A trip to Chuck E. Cheese's for children inspires the same anticipation, excitement and bliss that represent the spirit of the holiday season," said Jan Pruitt, president and CEO of North Texas Food Bank. "We're grateful to have a holiday partner who is known for creating great family memories because this year those memories will include the rewarding feeling that comes from helping another family in the local community have a happy, healthy holiday without huger - and that's the real prize."

Following the end of the food drive on Dec. 20, Chuck E. Cheese's will announce the results of the community's charitable efforts at a closing event on Friday, Dec. 21 as well as make a cash donation. Throughout Chuck E. Cheese's Holiday Food Drive, Chuck E. Cheese's asks moms and dads to share their memories, photos and stories of their families giving back in their own communities with [email protected]. Chuck E. Cheese's will share them with friends and fans through Facebook, Twitter, Pinterest and foursquare to inspire and thank the DFW community.

Guests can bring their non-perishable food donations to Chuck E. Cheese's locations in Allen, Arlington, Dallas, Denton, Fort Worth/North Richland Hills, Garland, Grand Prairie, Grapevine, Hulen, Irving, Lewisville, North Garland/Firewheel, Plano, Rockwall, Valley View and White Settlement. Guests can find more information about Chuck E. Cheese's Holiday Food Drive at http://chuckecheese.com/promotions/canned-food or learn about other ways to help the NTFB at http://www.ntfb.org and TAFB at http://www.tafb.org.

About CEC Entertainment, Inc. (NYSE: CEC):

For more than 30 years, CEC Entertainment has served as the nationally recognized leader in family dining and entertainment and the place Where a Kid can be a Kid®. The Company and its franchisees operate a system of 562 Chuck E. Cheese's stores located in 48 states and eight foreign countries or territories. Currently, 511 locations in the United States and Canada are owned and operated by the Company. CEC Entertainment, Inc. and its franchises have the common goal of creating lifelong memories for families through fun, food and play. Each Chuck E. Cheese's features musical and comic robotic entertainment, games, rides and play areas, as well as a variety of dining options including pizza, sandwiches, a salad bar and desserts. Committed to providing a fun, safe environment, Chuck E. Cheese's helps protect families through industry-leading programs such as Kid Check®.

Chuck E. Cheese's aims to promote positive, lifelong memories inside and outside of its stores. In addition to providing a fun entertainment experience for millions of families across the world, Chuck E. Cheese's has donated more than $7.4 million to schools through its fundraising program. For more information, see the company's website at www.chuckecheese.com.

About North Texas Food Bank

The North Texas Food Bank (NTFB) is a nonprofit social benefit organization that distributes donated, purchased and prepared foods through a network of 340 Member Agencies and 1,100 feeding and education programs in 13 North Texas counties. NTFB supports the nutritional needs of children, families and seniors through research, education, advocacy and strategic partnerships. In FY 2012, NTFB provided access to more than 47 million nutritious meals, a 45% increase year-over-year. Founded in 1982, the year 2012 marks NTFB's 30^th anniversary. NTFB is a member of Feeding America (feedingamerica.org). For more information about NTFB, please visit www.ntfb.org.

About Tarrant Area Food Bank

In its 30th year, Tarrant Area Food Bank (TAFB) is providing food to more than 300 charities in 13 counties. TAFB distributes over 25 million pounds of food in a year, which is equivalent to approximately 21 million meals. For more information, visit www.tafb.org, find us on Facebook, follow us on Twitter or call us at 817-332-9177.

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