TMCNet:  Google acquires eSarcasm

[November 27, 2012]

Google acquires eSarcasm

Nov 27, 2012 (Datamonitor Financial Deals Tracker via COMTEX) -- Google, Inc., an Internet technology and advertising company, has acquired eSarcasm LLC, a satirical website for geeky humor on the Web, for a consideration of $400 million. Both the companies are based in the US.

Deal Value (US$ Million) 400 Deal Type Acquisition Sub-Category Majority Acquisition Deal Status Completed: 2012-11-26 Deal Participants Target (Company) eSarcasm, LLC Acquirer (Company) Google, Inc.

Deal Rationale The acquisition will allow Google to diversify its portfolio of underperforming sites, which currently includes Orkut, Wallet, Shopping, and some even Sergey and Larry don't know about.

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