[November 28, 2012] |
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New Survey from Bandwidth's inetwork Division Reveals the Changing Face of Telecommunications
RALEIGH, N.C. --(Business Wire)--
inetwork,
a division of Bandwidth and the leading choice for innovative and
scalable voice, 9-1-1 and SMS solutions, today announced the results of
a new survey it commissioned from research firm ATLANTIC-ACM
to better understand the disruptive factors and trends U.S. wholesale
voice buyers think will most impact their businesses.
End of the (Land) Line
Specifically, the survey revealed the dramatic changes in how service
providers will offer - and end-users will consume - telephony services.
Key findings tied to disruption in the communication services market
include:
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74 percent of respondents noted that the death of the office landline
- the desk phone - will be the single most disruptive force in voice
services, anticipating the continued penetration of mobile devices by
business users.
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72 percent of respondents placed the migration to 100 percent VoIP
over long-term evolution (LTE (News - Alert)) as a close second in market disruption,
representing the continued blurring of the lines between wireless
carriers and VoIP service providers.
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70 percent of respondents noted the death of "Plain Old Telephone
Service" (POTS) as the third most disruptive factor, with
providers of legacy phone services looking to gain efficiencies and
ofer end-users the enhanced features only available from IP-based
platforms.
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Nearly half of respondents cited new competition as their biggest
threat, beating out the more traditional threats of pricing pressure
or market consolidation. New entrants approaching telecom from the
Software as a Service (SaaS (News - Alert)) perspective will more aggressively
compete in what has historically been the domain of a relatively small
number of traditional dial tone providers.
"While certain resellers will claim there is still money to be made in
Plain Old Telephone Service (POTS), the overall market continues to
decline," said Dr. Judy Reed Smith (News - Alert), CEO of ATLANTIC-ACM. "End-user
migration to wireless, VoIP and everything in between will drive
shrinking demand for traditional wholesale voice services, leaving those
providers unwilling to deviate from 'business-as-usual' in the dust."
APIs for Phone (News - Alert) Services The ATLANTIC-ACM survey also
revealed the availability of application programming interfaces (APIs)
increases respondents' interest to work with a given wholesale provider.
In addition, the influence of APIs is particularly evident among those
who plan to increase their spending in the coming year, indicating that
more businesses are looking to integrate voice services directly into
their end-user applications or services.
"A growing number of our wholesale voice buyers are going beyond selling
dial-tone by using our APIs to embed voice and SMS services into their
end-user offerings. They are breaking new ground by developing
'over-the-top app' for IP-enabled mobile devices, call analytics
purposes, rich media, social networks, limited only by their
imagination," said Steve Leonard, executive vice president and general
manager of Bandwidth's inetwork division. "The survey results prove that
the 'phone' as we know it, and the telecom industry in general, are
pushing the boundaries into an entirely new phase - one that inetwork is
uniquely positioned to support."
For a complimentary executive summary of the research findings, please
visit http://go.inetwork.com/PRFuture.html.
About inetwork Bandwidth's inetwork division gives people
the freedom to launch and scale innovative communication services
requiring voice, 9-1-1, and SMS. Its purpose-built IP network,
industry-leading portal, custom open source development, and competitive
pricing provide customers with an easier way to meet their
communications needs. inetwork customers benefit from its flexible
solutions, nimble operating environment, and responsive customer
support. Inetwork leverages its parent company's interconnected
footprint (one of the largest in the nation), 49 state CLEC status, and
financial strength to meet customers Voice Origination and Termination,
Toll Free, SMS and 9-1-1 call routing needs, each with customizable
deployment options, pricing models, and features. www.inetwork.com
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