TMCNet:  Heifer International Publishes Tablet Magazine App

[December 05, 2012]

Heifer International Publishes Tablet Magazine App

Dec 05, 2012 (Close-Up Media via COMTEX) -- Heifer International, a global hunger and poverty nonprofit, is entering the digital publishing arena with a tablet app for its World Ark magazine.

According to a release, the app, which will be available on iPads and Android-powered tablets, will allow users to interact like never before with the stories, images and videos from around the world produced by Heifer International. Heifer International is the first development nonprofit to create such a digital publication.


"World Ark serves as a window into our work here at Heifer International and this interactive tablet edition will bring our supporters along with us to the field to see how their support changes lives every day," said Heifer International President and CEO Pierre Ferrari.

The tablet app, produced with Bates Creative Group using the Adobe Digital Publishing Suite platform, will be available on the App Store and on Google Marketplace.

"Bates Creative is thrilled to help Heifer International bringWorld Arkmagazine and holiday catalog to life with our design expertise. We believe that the great stories and work that support so many people in need around the globe will benefit from being shared in a tablet magazine appavailable on the App Store and Google Marketplace," said Debbie Bates-Schrott, President of Bates Creative Group.

"It is exciting to see Adobe Digital Publishing Suite bring Heifer International's World Ark magazine and online catalog to life ontablets," said Terry Fortescue, director of product marketing, Digital Publishing at Adobe."With an efficient digital publishing workflow and immersive interactivity, DPS allows them to not only reach additional audiences on tablet devices, but also increase awareness, engagement and donations." ((Comments on this story may be sent to newsdesk@closeupmedia.com))

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