TMCnet News
Terra Technology Updates Product Suite, Improves Performance for Global ManufacturersNORWALK, Conn. --(Business Wire)-- Terra Technology announces the immediate availability of Demand Sensing 4.2, Multi-Enterprise Inventory Optimization 4.2 and Transportation Forecasting 4.2. Product enhancements improve supply chain performance across more diverse business situations and larger multi-national deployments to better serve customers, free cash flow and increase return on capital. New capabilities to process external information sources with "noisy" data provide a more accurate prediction of demand, even in volatile markets. "Companies are struggling to improve forecast accuracy in the face of changing market conditions," explains Steven Steutermann in Gartner's (News - Alert) November 2012 research report Supply Chain Research Roundup, 2013: Demand Management. "Demand volatility is making it more difficult to accurately predict demand. Economic conditions are changing customers' buying habits, the product mix within portfolios and baseline assumptions, and they are making it more difficult to forecast promotional volumes. History alone is no longer an adequate predictor of demand." New features of the products help manufacturers meet these challenges, counteract the costs of market volatility and lower the inventory required to serve their customers. Demand Sensing
Transportation Forecasting
"Our customers are constantly changing to better serve retailers and consumers, managing continued volatility in markets, responding to growth opportunities and improving their product mix through acquisitions and divestitures," said Robert F. Byrne, president and CEO of Terra Technology. "These product enhancements let manufacturers correctly anticipate orders across a wider range of global business situations and under any market conditions." About Terra Technology Terra Technology uses better mathematics to sense demand, optimize inventory and predict transportation and warehousing requirements for some of the world's best-known companies including Shell, Procter & Gamble, Unilever, Mondelez, Kimberly-Clark, Kraft Foods, ConAgra Foods, General Mills, Kellogg and Campbell Soup. Terra invented demand sensing in 2002 and was the first company to use retailer data systematically to improve supply chain efficiency, enhance service, cut inventory and reduce waste. Information on how Terra enables a truly integrated supply chain can be found at terratechnology.com.
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