|[December 13, 2012]
Lookout Predicts Toll Fraud To Become the Fastest Path to Monetization; Mobile Still Plagued with Privacy Issues
SAN FRANCISCO --(Business Wire)--
Lookout, Inc., the global leader in mobile security, today unveiled
Mobile Threat Predictions, a forecast that identifies mobile threats
people and businesses may face in the coming year. The predictions are
based on Lookout's Mobile Threat Network, which includes threat data
collected from more than one million apps and millions of devices
worldwide. Lookout expects toll fraud to continue to be the fastest path
to monetization, spam to harvest personal data and businesses to
struggle with the right level of control over BYOD devices.
The Mobile Threat Predictions reveal that globally, at least 18 million
Android (News - Alert) users will encounter mobile malware from the beginning of 2012
to the end of 2013.1 In addition, the global likelihood of a
new Lookout user encountering a mobile threat, such as malware or
spyware, is .84% on average from June to October 2013. The US likelihood
remained low at .40% in October 2012.
Web-based mobile threats like phishing links or malicious websites,
continue to be the most prevalent and relevant threat to smartphone
users. Nearly four in ten people encountered a web threat over the
course of 2012 and we expect this trend to continue.
Highlights for the 2013 Predictions include:
Toll fraud continues to grow: 72% of all of Lookout's malware
was classified as toll fraud in 2012. This class of premium SMS fraud
will continue to dominate the 2013 mobile threat space despite
improvements made on the Android platform. Toll fraud is the easiest
and least technical path to monetization and provides considerable ROI
that is built into most mobile networks via pre-existing billing
channels. In addition, while more recent versions (Jellybean 4.2) of
Android devices provide updated protection against premium SMS abuse,
older versions of Android remain vulnerable.
Spam harvests personal data: SMS-based spam will increase in
its volume across mobile networks in 2013. Lookout recently observed a
number of malicious applications toll fraud-based and otherwise,
actively collecting contact information from infected devices. It's
not a stretch to expect that malware writers will seek to monetize
these datasets via spammers. It's only a matter of time before writers
send spam in-network, infecting devices to appear they have come from
inside as the have on PCs in the past.
Businesses strike a balance between control and employee
empowerment: Finding the right balance between protection and
employee empowerment will be the business mobile threat challenge of
2013. As corporate IT administrators seek to manage the various mobile
threats, there is the potential that by over-correcting for the
problem, employees will seek new ways to subvert processes and
policies that constrain the pure consumer experience.
"In 2012, smartphones and tablets maaged countless aspects of our
personal, public and business lives, giving attackers more incentives to
strike," said Kevin Mahaffey, co-founder and chief technology officer at
Lookout. "In 2013, people and businesses will be more aware of the risks
to their mobile devices than ever."
"Trust is one of the most important factors determining if people will
use their devices to the fullest potential. Our mission is to ensure
that people have the confidence they need to conduct their personal and
business lives in the mobile era."
For in-depth information, tips and graphics, read the complete 2013
Mobile Threat Predictions on the Lookout blog.
How Individuals Can Stay Safe in 2013
Avoid toll fraud, regularly check your phone bill: Always
review your monthly phone bill statements for suspicious charges.
Contact your carrier if you identify something you believe to be fraud.
Double-check URLs on your mobile: After clicking on a web link,
pay close attention to the address to make sure it matches the website
it claims to be, especially if you are asked to enter account or login
Protect your privacy, understand app permissions: Be cautious
about granting applications access to personal information on your
phone or letting the application have access to perform functions on
your phone. Make sure to check the privacy settings for each app
before installing it.
Be smart about device settings: Keep network connectivity such
as NFC / WiFi (News - Alert), or Bluetooth 'OFF' when not in use. Be sure to disable
settings such as debug mode that can open a device up to illicit
Download a security app: Download a security
app that scans the apps you download for malware and spyware,
helps you locate a lost or stolen device, and protects you from unsafe
Update your phone and apps: Make sure to download and install
updates from your mobile operator as soon as they are available for
your device. The same goes for apps, download app updates when they
How Businesses Can Stay Safe in 2013
Raise employee awareness: Help employees understand the threats
and risks in the wild so that employees can take action to safeguard
Protect employees' phones. Ensure that every phone - personal
or business - is protected with a mobile security software that finds
malware, scans apps, and locates and remotely wipes the device.
Patch known vulnerabilities: Keep employee phones' operating
system software up-to-date by enabling automatic updates or accepting
service provider's updates when prompted. Stay up to speed on what
vulnerabilities are not patched across device types and carriers to
maintain a proper threat model. The National Institute of Standards
and Technology offers a database
of device vulnerabilities.
Lookout protects people from malware and spyware, backs up personal
data, locates lost and stolen phones, and more, in a single app. For
more information, please visit www.lookout.com
the mobile security app.
Lookout Inc. is a mobile security company dedicated to making the mobile
experience safe for everyone. Lookout delivers award-winning protection
from the growing threats facing mobile users today, including malware,
phishing, privacy violations, data loss, and loss of the phone itself.
Cross-platform, Lookout is designed from the ground up to provide
advanced mobile protection while remaining lightweight and efficient on
the phone. Lookout is the world leader in smartphone security with 25
million users across 400 mobile networks in 170 countries. Headquartered
in San Francisco, Lookout is funded by Accel Partners (News - Alert), Andreessen
Horowitz, Index Ventures, Khosla Ventures and Trilogy Equity Partners.
Lookout is a 2012 World Economic Forum Technology Pioneer company. For
more information and to download Lookout Mobile Security, please visit www.lookout.com.
1 To estimate the total number of mobile users that will
encounter malware from the beginning of 2012 to 2013, we used the
likelihood rate of infection in October 2012 from global top markets. By
extrapolating this detection rate across Android user base for each
market (reference Canalys) in 2012 and the expected shipment base in
2013 for each market, Lookout estimates that as many as 18.4 million
will encountered malware/spyware from the beginning of 2012 to the end
of 2013. We combined shipment data from 2012 and 2013 to get an accurate
representation of the number of phones in the market based on the
average two year cell phone contract.
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