|[December 19, 2012]
Chuck E. Cheese's Upholds "Promise to Parents" Initiative With New Interactive Website
DALLAS --(Business Wire)--
When family entertainment leader Chuck
E. Cheese's designed its new website, it kept its newly defined "Promise
to Parents" top of mind. The corporate initiative that assures a
clean and open gameroom environment, fresh food, safety and wholesome
family fun for guests of all ages is evident in the website's theme,
layout and interactive content. In fact, guests who visit the new
website might find the online experience almost as much fun as a trip to
a Chuck E. Cheese's.
"Chuck E. Cheese's created the website to make it easier for families to
pre-plan all the aspects of their Chuck E. Cheese's trip from home,"
said Randy Forsythe, executive vice president, director of operations at
CEC Entertainment Concepts, L.P. "Now, guests can effortlessly book a
party, learn about our menu, play online versions of in-store games and
have fun building anticipation for a visit to Chuck E. Cheese's."
In order to make the website easy to use, Chuck E. Cheese's used a
bright and playful layout along with interactive content that promotes
dialogue and sharing among users. Special features on the website
include: a video
message from the founder, Chuck E. Cheese, about the company's core
values, social media content, printable reward calendars and online
games that award vouchers redeemable for free tickets. In addition, four
tabs at the top of the home page, "Plan,"
allow website visitors to plan
their next party or visit, play online versions of in-store games
and win up to 40 free tickets, share feedback with the company and
discover the latest
coupons and value packages. Guests can also take a virtual adventure
with Chuck E. on the home page and win 30 free tickets redeemable in
"We are excited about having a website that serves as a platform to
engage our guests while still providing useful information about our
stores," said Forsythe. "Operationally, the website functions in a much
more fun and useful manner."
Guests who would like to share memories or photos from their trip can
email pictures to email@example.com
where they could also appear on Chuck E.'s Facebook (News - Alert) page at www.facebook.com/officialchuckecheese.
Additionally, guests can also find information about special offers and
upcoming events on the company's Twitter,
pages. For even more excitement, check out the Chuck E. Cheese's YouTube
channel to watch fun videos featuring the famous Chuck E. having fun
with the whole family.
About CEC Entertainment, Inc. (NYSE: CEC):
For more than 30 years, CEC Entertainment has served as the nationally
recognized leader in family dining and entertainment and the place Where
a Kid can be a Kid®. The Company and its franchisees operate a system of
562 Chuck E. Cheese's stores located in 48 states and eight foreign
countries or territories. Currently, 511 locations in the United States
and Canada are owned and operated by the Company. CEC Entertainment,
Inc. and its franchises have the common goal of creating lifelong
memories for families through fun, food and play. Each Chuck E. Cheese's
features musical and comic robotic entertainment, games, rides and play
areas, as well as a variety of dining options including pizza,
sandwiches, wings, appetizers, a salad bar and desserts. Committed to
providing a fun, safe environment, Chuck E. Cheese's helps protect
families through industry-leading programs such as Kid Check®.
Chuck E. Cheese's aims to promote positive, lifelong memories inside and
outside of its stores. In addition to providing a fun entertainment
experience for millions of families across the world, Chuck E. Cheese's
has donated more than $7.7 million to schools and non-profit
institutions through its fundraising programs. For more information, see
the company's website at www.chuckecheese.com.
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