TMCNet:  TechTarget Launches SearchDataCenter en Espanol

[January 08, 2013]

TechTarget Launches SearchDataCenter en Espanol

Jan 08, 2013 (Close-Up Media via COMTEX) -- Technology media company TechTarget, Inc. announced the launch of SearchDataCenter en Espanol, a new Spanish-language website.

In a release, the Company noted that SearchDataCenter en Espanol delivers targeted content focused on critical issues and solutions for Latin American IT buyers across key enterprise IT segments, including: business applications and business intelligence; data center hardware and storage; networking; enterprise security; as well as cross-IT trends such as cloud computing, mobility, and big data. It launches with more than 500 original Spanish-language articles, numerous Spanish-language e-books, and a resource library for Spanish-language white papers and webcasts.


"There is relatively little Spanish-language content on the web that focuses on the problems and purchasing research of enterprise IT buyers in Latin America," said TechTarget CEO Greg Strakosch. "With the majority of existing sites focused heavily on consumer technology content, this new site will fill a need in the market while continuing to bolster TechTarget's strong international growth strategy," continued Strakosch.

"Until now, technology providers have had only basic options to reach their target buyers in Latin America," said Bill Crowley, TechTarget's Senior Vice President of International. "With this launch, TechTarget will bring its topically-driven approach, a suite of activity-based online products, and leading edge demand generation capabilities to help technology companies drive marketing ROI in Latin America," continued Crowley.

TechTarget is a provider of online and social media.

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