|[January 08, 2013]
Anametrix Hosts Complimentary Webinar Jan. 15: "3 Steps to Actionable Insights From Customer Data"
SAN DIEGO --(Business Wire)--
the first cloud-based, real-time digital analytics platform, will host a
on Tuesday, Jan. 15, at 10 a.m. PT / 1 p.m. ET, featuring Rob
Brosnan, Senior Analyst covering Customer Intelligence Professionals
at Forrester (News - Alert) Research, Inc. He will share how bringing together data
across paid, earned and owned (PEO) channels can lead to breakthrough
results by delivering deep customer intelligence, micro-segmentation and
On Jan. 15 at 10 a.m. PT / 1 p.m. ET webinar attendees will discover
how to transform customer data to:
Better understand and engage the new digital buyer across the
evolving customer journey
Improve relevance and campaign performance
Enhance cross-channel marketing program effectiveness
Uncover new revenue opportunities
The webinar conversation will explore Brosnan's recent research on the
customer buying cycle, especially as consumer expectations continue to
escalate and competitive offers become more relevant and targeted.
For more than a decade before joining Forrster in June 2011, Brosnan
was a marketing practitioner. He led strategic marketing for Seton
Hall University and served as a marketing consultant at Epimorphic.
Brosnan earned his B.S. in physics from Clemson University and M.A. in
philosophy from Indiana University (News - Alert).
Pelin Thorogood, CEO of Anametrix and Executive-in-Residence at
Cornell's Johnson Graduate School of Management, will moderate. She
was named one of the "20 Women to Watch" in sales lead management in
both 2011 and 2012.
Marketers can find more information and register for the Jan. 15
webinar at https://www3.gotomeeting.com/register/850496566.
Alchemy" - Anametrix's eNewspaper
Anametrix transforms marketing with digital analytics. We collect,
analyze, and make sense out of data across all channels in real time to
enable marketers to discover new truths about customers, prospects, and
the market at large. Anametrix delivers 360-degree visibility into
business data to uncover new trends and hidden correlations, explore new
relationships, and deliver a bigger and more predictable impact on
revenue. Founded in 2010 by the trailblazing web analytics team behind
WebSideStory, Anametrix has headquarters in San Diego, Calif. For more
information, visit www.anametrix.com,
and our blog.
Anametrix is a trademark of Anametrix. Other company and product names
are trademarks of their respective owners.
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