TMCNet:  NCR Launches Mobile Point-of-Sale Optimization Practice

[January 10, 2013]

NCR Launches Mobile Point-of-Sale Optimization Practice

DULUTH, Ga. --(Business Wire)--

NCR Corporation announced today the launch of NCR Mobile POS Optimization Consulting Services to help retailers devise and implement mobile POS strategies that delight shoppers and drive business results. This dedicated mobile POS practice was launched to share NCR's insights and best practices in this growing area with retailers who are implementing mobile POS strategies and is part of NCR's innovative Global Consulting Services team.

As shoppers continue to demand better and different experiences from the stores they frequent, retailers are exploring and adopting mobile POS technology. However, retailers are increasingly finding there is no one-size-fits-all mobile POS strategy. Creating a mobile POS experience that delights shoppers and drives store revenue and efficiency is much more complex than simply arming store employees with tablet devices and sending them out on to the store floor.

"There are many elements retailers need to consider when creating a mobile POS strategy that simultaneously delights customers and drives both top and bottom line business results," said Dr. Marcia Crosland, director of NCR's retail consulting group. "We have seen that planning is critical for success as an implementation that works for a mass merchant most likely will need to be different for a luxury retailer, a boutique or agrocery store."


For example, some customers may be annoyed by having store employees approach them in the aisles with mobile POS tablets. In other situations, retailers may find revenue declining because checking customers out on the store floor prevents shoppers from purchasing impulse items like candy, gum, sodas and magazines stocked at the traditional POS stations.

"NCR's practice is focused on ensuring the design of the entire shopping experience is maximized through the implementation of mobile POS in order to deliver the most effective consumer experiences possible," Crosland said.

When creating an optimal mobile POS strategy, NCR's Global Consulting Services team uses a variety of methodologies and techniques, derived from NCR's strength and experience in retail and cross-industry best practices.

Members of the NCR Global Consulting Services team will be at the National Retail Federation Big Show January 14 and 15 at the Jacob K. Javits Convention Center in New York. Please visit the NCR booth, # 2007, during the show for more information on this group's groundbreaking mobile POS insights and services.

About NCR Corporation

NCR Corporation (NYSE: NCR) is a global technology company leading how the world connects, interacts and transacts with business. NCR's assisted- and self-service solutions and comprehensive support services address the needs of retail, financial, travel, hospitality, gaming, public sector, telecom carrier and equipment organizations in more than 100 countries. NCR (www.ncr.com) is headquartered in Duluth, Georgia. NCR is a trademark of NCR Corporation in the United States and other countries.

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NCR is a trademark of NCR Corporation in the United States and other countries.


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