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| [February 05, 2013] |
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Mural Expands Facilitated Adoption Platform to Deliver First-In-Class Customer Experience
LAS VEGAS --(Business Wire)--
Mural,
provider of a first-in-class customer experience for cloud and managed
IT services, today announced the expansion of its Facilitated Adoption™
platform and managed services. In addition, Mural has worked with
Parallels to provide the Facilitated Adoption solution with Parallels
hosting and cloud enablement software. Mural will exhibit its onboarding
managed service, APS for Parallels, at the Parallels
Summit 2013 cloud computing conference and networking event in Las
Vegas, Feb. 4-6, at booth #513.
Many providers of cloud and managed IT services are vulnerable to losing
customers shortly after the sale because the customers don't understand
how to use the new services effectively. Service providers also
increasingly want to differentiate their offerings with expert
on-boarding and post-sales support services. Mural's technology and
Facilitaed Adoption engineers close the gap between adoption and
activation, supporting users to ensure they take maximum advantage of
what cloud and managed IT services have to offer.
"Mural powers the customer experience for the world's largest cloud and
managed IT services providers, delivering a robust solution for a
growing number of services," said Steve Zimba (News - Alert), president of Mural. "We
welcome the opportunity to grow our business as part of Parallels'
ecosystem and help cloud service providers build a base of informed and
highly satisfied customers."
The service providers, platform providers and independent software
vendors that Mural serves realize a top-notch customer experience is a
competitive differentiator. These companies are most vulnerable to
losing customers in the first 90 days after a sale; Mural products and
services reduce that churn by 70 percent.
Facilitated Adoption increases activation and reduces ongoing support
costs, as users become more educated about cloud services. After
experiencing Facilitated Adoption, users rate their satisfaction with an
average Net Promoter Score® (NPS) of 78, far surpassing the
industry standard of 50.
"Facilitated Adoption solves a major obstacle for cloud and managed IT
providers: unrealized revenue from services that are never activated,"
said John Zanni, vice president, Service Provider Marketing and
Alliances at Parallels. "Mural is the first company to offer this type
of support service via APS, and we are thrilled to include them in the
APS ecosystem."
Mural currently supports mission critical services including hosted
email, cloud storage, virtual servers and cloud security. Mural's
technologies and services are available as either licensed platforms or
managed services at gomural.com.
Mural will demo the advantages of its range of customer experience
offerings in booth #513 at the Parallels Summit 2013.
About Mural Consulting (News - Alert)
Mural perfects the customer experience with cloud and managed IT
services, providing a combination of technology platforms, content and
data analytics. Our Facilitated Adoption, Edu-Selling and Campaign of
One programs are widely recognized for increasing sales, usage and
customer satisfaction. For more information, visit gomural.com.
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