|[February 05, 2013]
Parallels Publishes New Industry Reports to SMB Cloud Insights™ Series, Confirming SMBs Are Looking to Service Providers to Provide a Wide Range of Bundled Cloud Services
RENTON, Wash. & LAS VEGAS --(Business Wire)--
the hosting and cloud services enablement leader, today released the
latest updates to Parallels
SMB Cloud Insights™, its primary and proprietary research that
profiles the buying behavior of small and medium businesses (SMBs) with
regard to cloud services. Now entering its third year of annual
publication, the research results continue to confirm that SMBs remain
the fastest growing segment for cloud services and the optimal target
market for service providers of all sizes, with the global market for
SMB cloud services expanding at a 28 percent CAGR to $95 billion by 2015.
In addition to offering the complimentary research reports, this year
Parallels is furthering its investment in industry knowledge by
enhancing its interpretations and conclusions of the data by leveraging
a Kano analysis and conjoint analysis to provide guidance for optimizing
cloud bundles and pricing strategies. Preliminary results from these
deeper analytic efforts are being previewed at Parallels Summit 2013,
and in-depth reports will be released later this year.
Some of this year's Parallels SMB Cloud Insights™ research findings
Storage is a strong upsell opportunity for Infrastructure-as-a-Service
providers, and 50 percent of SMBs are willing to pay more for
Website building tools are a key way to differentiate service
providers' offerings. Currently, 22 percent of U.S. SMBs are building
and managing their websites with such tools, and 30 percent report
they plan to adopt website building tools by 2015.
The latest research reports include worldwide market sizing, forecast
and penetration rates of SMB cloud services, along with country-level
breakouts for the United States, Brazil and Mexico. Findings are being
shared first with the attendees of Parallels
Summit 213 in Las Vegas, an annual event that attracts a global
audience comprised of hosting partners, independent software vendors,
systems integrators, industry analysts and press from across the world.
"Parallels SMB Cloud Insights research is core to our commitment to help
service providers make both strategic and tactical decisions about the
rapidly growing market for SMB cloud services," said Birger Steen, CEO
of Parallels. "We are pleased with the responses we are receiving from
our service provider partners and will continue making a substantial
investment in our expertise and knowledge initiatives."
Additional Parallels SMB Cloud Insights™ research findings include:
Globally, the 2012 cloud services market has grown to $45 billion USD
as at least 6 million SMBs entered the cloud market for the first time
last year. The global market will continue to grow at 28 percent CAGR
through 2015 to a forecasted $95 billion USD.
In the United States, the SMB cloud market is now $18.9 billion USD
and is forecast to grow at a 19 percent CAGR through 2015. This growth
is driven by SaaS (News - Alert) applications, which saw 60 percent growth in 2012.
Additionally, 68 percent of SMBs indicated they would prefer to buy
their cloud services as part of a discounted bundle.
In Brazil, Parallels predicts the SMB market will grow by 33 percent
year-over-year for the next three years, reaching $2.6 billion USD by
the end of 2015.
In Mexico, the SMB cloud services market grew 30 percent last year and
will continue to grow at 45 percent over the next three years, making
it one of the world's fastest growing SMB markets.
Parallels SMB Cloud Insights™ reports outline the cloud services that
have the most current and future appeal for SMBs across four key
categories: Infrastructure-as-a-Service (IaaS), Web Presence and Web
Applications, Hosted Communication and Collaboration, and Business
Applications (also known as Software-as-a-Service). The new Global,
U.S., Brazil and Mexico reports mark the third year of ongoing research
in the Parallels SMB Cloud Insights™ series, which now includes unique
reports for 14 countries, including the United Kingdom, France, Spain,
Germany, the Netherlands, Poland, China, India, Japan, Australia and
Russia. Regional roll-ups are also available for Europe and Asia
Pacific. All 32 SMB Cloud Insights™ reports are available for download
and within the Parallels
Service Provider PartnerNet Portal. The four new reports will be
available online February 8, 2013.
In cases where service providers would like Parallels to take its
research and insights deeper into their organizations, Parallels
Cloud Acceleration Services provides a suite of professional
services designed to define, build, launch and grow a service provider's
cloud business. The suite has been honed from hundreds of deployments of
Parallels cloud enablement solutions. Parallels Cloud Acceleration
Services deliver cloud product management and go-to-market consulting,
giving service providers critical business thinking and analysis to help
create a differentiated portfolio and customer experience.
Parallels is a worldwide leader in hosting and cloud service enablement
and desktop virtualization. Founded in 1999, Parallels is a fast-growing
company with more than 900 employees in North America, Europe, and Asia.
For more information, please visit www.parallels.com/spp,
follow us on Twitter (News - Alert) at www.twitter.com/ParallelsCloud,
and Like Us on Facebook (News - Alert) at www.facebook.com/ParallelsCloud.
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