|[February 11, 2013]
ADTRAN Enhances Partner Program with Incentives and Improved Path for Growth
HUNTSVILLE, Ala. --(Business Wire)--
ADTRAN (News - Alert)®, Inc., (NASDAQ:ADTN), a leading provider of cloud
connectivity, virtual mobility and enterprise communications
solutions, today announced enhancements to its award-winning Channel
Partner Program. These changes are designed to expand financial
incentives and rewards at all partnership levels, and to support the
needs of each unique business model. The enhanced program addresses
current market challenges for all of ADTRAN's Channel partners with a
friendly path to tiered benefits, where they have access to more rewards
and tools for success.
ADTRAN's Channel Partner (News - Alert) Program provides these new benefits without
adding complexity to the program's structure. Partners across all tiers
will now be able to take advantage of specialized training in ADTRAN
solutions. Additionally, they will have prioritized access to pre- and
post-sale support, demo equipmentand remote install support.
As a part of the program, "Registered" partners will, for the first
time, have access to guided discounts with no contractual commitment.
This is a tremendous advantage for those who may be concerned about
risks associated with expanding their portfolio and trying new options.
The Registered Partners will be able to register deals which will
provide them with increased margin opportunities. These partners will
also have access to specialized training that will make them eligible
for additional rewards and support.
In order to reward partners who demonstrate continued investment and
commitment to their partnership with ADTRAN, the enhanced Channel
Partner Program extends additional rewards to its "ADvantage Plus" tier.
ADvantage Plus Partners who are compliant and have completed specialized
training can benefit from expanded sales coverage, prioritized pre- and
post-sales support, access to refurbished equipment and performance
incentives based on growth goals.
"ADTRAN is focused on maintaining strong relationships with our Channel
partners because they are a vital component to our company's success.
Every time one of our partners invests in training or demo equipment,
it's an investment in their business as well as in ADTRAN, and we want
to reward them for that," said Ted Cole (News - Alert), vice president of Channel sales
for ADTRAN. "The enhanced Channel Partner Program provides expanded
incentives and rewards for partners that increase their engagement so
each partner, regardless of level, can be competitive with ADTRAN."
ADTRAN, Inc. is a leading global provider of networking and
communications equipment. ADTRAN's products enable voice, data, video
and Internet communications across a variety of network infrastructures.
ADTRAN solutions are currently in use by service providers, private
enterprises, government organizations, and millions of individual users
worldwide. For more information, please visit www.adtran.com.
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