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| [February 11, 2013] |
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Sailthru's Smart Data™ Technology Attracts $19 Million in Series B Financing
NEW YORK --(Business Wire)--
Sailthru,
a technology company specializing in digital brand experiences and
communications, has announced a $19 million Series B investment led by
Benchmark. Sailthru will use the investment to accelerate the growth of
the company by increasing both staff and infrastructure and expanding
the use of Smart Data™ by Fortune 500 companies. Sailthru joins
Benchmark's portfolio that currently includes other industry-leading
companies such as Dropbox, Twitter (News - Alert), Instagram, Uber, Quora, Yelp and
Zillow.
Sailthru's Smart
Data is leading a major shift in how companies engage with their
customers through the automatic analysis of big data sets to generate
informed, personalized communications across all digital channels.
Unlike Big Data, which merely exists in a passive state and can often be
overwhelming, Smart Data powers decisions. Sailthru's Smart Data allows
businesses to understand, predict, and engage each consumer on an
individual level in real time. Sailthru's clients are improving their
ROI, customer time on-site and are seeing strong increases to customer
lifetime value from their adoption of Smart Data.
Benchmark's investment allows Sailthru to meet the expanding demand for
its products and services by continuing to staff up and maintain the
momentum of product development. In the last year, Sailthru increased
revenue by 270% with an average monthly growth rate of over 9%. Sailthru
now supports clients in five continents, recently opened a West Coast
office in San Francisco and is expanding into Europe in Q2 of this year.
"This investment from Benchmark allows us to make a huge strategic play
by focusing the core of our business model on Smart Data. We are using
this investment to strengthen our world-class teams across the board,
from product development to account management and marketig, allowing
our team to devote the proper resources to scale our business and create
stronger partnerships with our existing clients," said Neil Capel, CEO &
Founder of Sailthru. "It's a very exciting time for us at Sailthru as
our company continues to succeed by helping our clients grow their
businesses by creating more meaningful, relevant experiences for
individual consumers through Smart Data."
Bill Gurley, General Partner at Benchmark said, "As all digital
businesses evolve to the next level, the best companies are focused on
how they can deliver an individualized experience for each and every
customer. Sailthru is a company that exemplifies this by placing the
individual at its core to enable companies to adopt a personalized
approach to serve their customers. Companies that embrace this approach
see much higher conversion rates, and as a result higher revenues and
more satisfied customers. It's a powerful combination."
This financing round was led by Benchmark and supported by other leading
investors and venture capital firms including RRE, DFJ Gotham, and AOL (News - Alert)
Ventures. As a result, Benchmark's Bill Gurley has joined Sailthru's
board of directors. Sailthru has raised $9 million in previous rounds of
funding including $1 million seed funding in 2010 and $8 million Series
A funding in 2011.
In an effort to share knowledge and bring like-minded tech innovators
together, Sailthru will be kicking off a Smart Data thought leadership
series at the end of February and hosting a Smart Data conference in
early June, both events to be held in New York. If you are interested in
attending please email events@sailthru.com
for more information.
About Sailthru
Sailthru is a technology company that specializes in digital brand
experiences and communications. Its Smart Data™ is leading a major shift
in how companies engage with their customers through the automatic
analysis of big data sets to generate informed, personalized
communications across all digital channels. Smart Data delivers higher
conversion rates and revenues for clients that include AOL/Huffington
Post, The Newsweek/Daily Beast Company, Business Insider, The New York
Post, Thrillist (News - Alert), Fab.com, Totsy and OpenSky.
Founded in 2008 by Neil Capel and Ian White and headquartered in New
York, Sailthru has been recognized for its industry-leading practices
promoting consumer privacy & security by the Online Trade Association
(OTA) and is on their 2012 Honor Roll. For more information, please
visit www.sailthru.com
About Benchmark
Benchmark believes that great entrepreneurs change the world for the
better. The venture capital firm focuses on early-stage companies in the
areas of mobile, social and cloud computing. Benchmark is comprised of
six equal general partners who take a hands-on approach to every
business decision. Benchmark's portfolio includes companies like
Twitter, Dropbox (News - Alert), Asana, and Uber; recent exits such as Bytemobile,
Gaikai, Demandforce, Instagram, OpenTable, Yelp, and Zillow; and market
leaders like eBay, Juniper Networks (News - Alert), MySQL, and Red Hat. Benchmark has
offices in Menlo Park and San Francisco, CA. For more information,
please visit www.benchmark.com
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130211005674/en/
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