|[February 11, 2013]
The Procter & Gamble Company and Verix Business Intelligence Announce Initiation of a Strategic Partnership
CINCINNATI --(Business Wire)--
The Procter & Gamble Company (NYSE: PG) has formally-initiated a
strategic partnership with Verix Business Intelligence, a start-up
technology company that specializes in intelligent business alerts and
pre-packaged analytical applications. The terms and conditions of this
partnership are not being released.
This innovative technology partnership is being pursued to
further-strengthen and build P&G's capabilities and industry leadership
in Business Intelligence (BI). This collaboration has been supported by
P&G's IT Innovation Hub, the Israel House of Innovation (IHI), which was
established five years ago to help enable partnerships between P&G and
"We are excited to initiate a partnership and collaboration with Verix,"
shared Andy Walter, P&G's Vice-President of Global Business Services.
"We expect that the innovative Verix technology and capabilities will
help to further-strengthen our business intelligence capabilities."
With the advent of ever-increasing amounts of business data, Verix
enables the analysis of huge data sets and identifies trend changes that
lead to significant business insights. Driven by an analytical
pattern-rcognition engine that scans all relevant intersections of
diverse data sources in search for exceptions, Verix generates
Intelligent Business Alerts that enable decision makers to focus on what
"P&G is an ideal partner for Verix, due to their deep data analytics
experience and relentless focus on providing their business community
users with the most actionable and relevant insights," states Doron
Aspitz, Verix CEO. "It is impressive how quickly P&G has been able to
leverage the Verix platform."
About Procter & Gamble
P&G serves approximately 4.6 billion people around the world with its
brands. The Company has one of the strongest portfolios of trusted,
quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®,
Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®,
Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head &
Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi
Pur®, SK-II®, and Vicks®. The P&G community includes operations in
approximately 75 countries worldwide. Please visit http://www.pg.com
for the latest news and in-depth information about P&G and its brands.
Verix, headquartered in Los Altos, California, offers innovative SaaS (News - Alert)
Business Analytics solutions to streamline commercial operations.
Verix's pre-packaged applications combine external and internal data
sources and utilizing the patented HotSpots™ technology, Verix provides
a holistic image of the market and the business, and detects threats and
opportunities before they become a costly problem. Verix goes beyond
traditional Business Intelligence, leveraging data to answer business
questions. For more information, please visit http://www.verix.com.
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