[February 13, 2013]

Amazon Cloud Player - Now in Your Car

(NASDAQ: AMZN)-Now it's getting even easier to enjoy music in your car-starting today, Amazon Cloud Player is available in Ford SYNC Applink-equipped vehicles. Ford owners can now wirelessly connect the Amazon MP3 app on their Android (News - Alert) smartphone to the SYNC connectivity system to access and enjoy their entire Cloud Player music library in their car using simple voice commands or the audio controls. Ford Applink-equipped vehicles include the 2013 Ford Fiesta, Mustang, Focus, E-Series, C-MAX Hybrid, Expedition, Fusion, F-150 and Super Duty models. For more information, customers can visit Amazon.com/cloudplayerinford.

Customers will love the integration of Amazon Cloud Player and SYNC Applink because they will be able to:

• Access their music playlists with the convenience of using voice recognition or dashboard controls
• Play music stored in Cloud Player or play back music stored on their mobile phone
• Enjoy eligible music in high-quality 256kbps audio
• Get rid of CDs, wires, and other ways they used to connect and listen to their music in the car
• Free up local storage space on their phones by storing and accessing music in the cloud

"We want customers to be able enjoy their entire music library wherever they want, from whatever device they choose. And we know that cars and music go hand-in-hand. That's why we're excited to bring Cloud Player to the car," said Steve Boom (News - Alert), Vice President of Digital Music for Amazon.

There are already millions of customers using Amazon Cloud Player to download, manage and stream their music in the cloud and on Kindle Fire, Android devices, iPhone, iPod Touch, Mac, PC, Sonos, Roku and Samsung (News - Alert) TVs. Now with the availability in Ford SYNC Applink-equipped cars, Amazon Cloud Player continues to offer the broadest selection of playback solutions of any major cloud music service.

The integration of Amazon Cloud Player and Ford vehicles is the latest in a series of new digital music features that Amazon has launched in recent months. Earlier this year, Amazon announced AutoRip, giving customers free MP3 versions of eligible CDs they purchase from Amazon, including past purchases dating back to 1998 - automatically added to their Cloud Player libraries. In December of last year, Amazon launched Cloud Player for Roku and Samsung, following the August launch of Cloud Player on Sonos home entertainment systems, and June launches of Cloud Player for iPhone and iPod touch. In July of last year, Amazon added new scan and match technology that enables customers to import music into Amazon Cloud Player by scanning their iTunes and Windows Meia Player libraries and matching eligible songs on their computers to Amazon's music catalog. The Amazon MP3 Store also recently expanded its catalog to offer more than 22 million songs and everyday low prices on best-selling albums, many starting at $5.

About Amazon.com
Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services (News - Alert) provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the most-advanced e-reader ever constructed with 62% more pixels and 25% increased contrast, a patented built-in front light for reading in all lighting conditions, extra-long battery life, and a thin and light design. The new latest generation Kindle, the lightest and smallest Kindle, now features new, improved fonts and faster page turns. Kindle Fire HD features a stunning custom high-definition display, exclusive Dolby audio with dual stereo speakers, high-end, laptop-grade Wi-Fi with dual-band support, dual-antennas and MIMO for faster streaming and downloads, enough storage for HD content, and the latest generation processor and graphics engine-and it is available in two display sizes-7" and 8.9". The large-screen Kindle Fire HD is also available with 4G wireless, and comes with a groundbreaking $49.99 introductory 4G LTE (News - Alert) data package. The all-new Kindle Fire features a 20% faster processor, 40% faster performance, twice the memory, and longer battery life.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, www.amazon.es and www.amazon.com.br. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment and data center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

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