Pets are the #1 Date Replacements for Valentine's Day
NEW YORK, Feb. 13, 2013 /PRNewswire via COMTEX/ --
AYI - AreYouInterested.com®, a property of SNAP Interactive, Inc. (OTCBB: STVI), a leading social application developer, today released results from a survey revealing breakup behavior around Valentine's Day and how singles plan to spend the holiday. The survey revealed that today's singles are comfortable spending the day of love alone, with over a third of respondents indicating they won't honor the holiday if they've already fallen out of love. Of these, one in three respondents indicated they would rather spend the holiday hanging out with their pets if they were recently heartbroken.
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The survey indicates that this Valentine's Day, dateless singles are comfortable with spending the night alone: two-thirds of respondents would go to the movies, eat alone or snuggle with a good book. Almost one third of respondents, however, indicated that they would continue to look online on Valentine's Day, aligning with the AYI - AreYouInterested.com® 2012 survey, which showed that singles would be comfortable using a mobile dating app to find a date around the holiday.
"We were pleased to see that a significant number of singles plan to spend the night looking for love online, a trend that continues to remain strong each year," said SNAP Interactive CEO and co-founder Cliff Lerner. "We feel these numbers indicate an emphasis on finding the right match rather than the best person to take them out to dinner. At SNAP Interactive, we're dedicated to helping singles meet new people and find love on our platform, AYI - AreYouInterested.com® - whether it's Valentine's Day or a rainy Saturday."
Additional findings include:
-- One in four singles prefer to spend Valentine's Day eating dinner alone
-- Over one-third of singles feel that canceling a date via text is worse than canceling a date with one person to see another, canceling through a friend or keeping a date because they've already bought a gift
-- Thirty-eight percent of singles would prefer to end a relationship before Valentine's Day instead of on or after the day
-- While one in three of recently single respondents would prefer to celebrate the holiday snuggling with their pets, one in five would prefer to stuff their faces with chocolate
This study was conducted online from February 1-6, 2013 among 512 male and female respondents who are fans of the AYI Facebook Fan Page.
About SNAP Interactive, Inc.SNAP Interactive, Inc. ("SNAP") develops, owns and operates social dating and online dating applications for social networking websites and mobile platforms. SNAP's flagship brand, AYI - AreYouInterested.com®, is one of the largest social dating applications on the internet, based on monthly active users ("MAUs") of the AYI - AreYouInterested.com® application on the Facebook Platform, and it offers a completely integrated Facebook, iPhone, Android and Web application. SNAP was recently ranked the 36th Fastest Growing Company in North America on Deloitte's 2012 Technology Fast 500(TM). For more information, please visit http://www.snap-interactive.com, its blog at http://blog.snap-interactive.com, on Facebook at facebook.com/SnapInteractiveInc and on Twitter at @SNAPInteractive.
The contents of these websites are not part of this press release, and you should not consider the contents of these websites in making an investment decision with respect to our common stock.
Facebook® is a registered trademark of Facebook Inc. iPhone® is a registered trademark of Apple Inc. Are You Interested ® is a registered trademark of SNAP Interactive, Inc.
Media Contact:Lindsay BubbicoLindsay@finnpartners.com 212-583-2738
Investor Relations Contact:Denise GarciaIR@snap-interactive.com
SOURCE SNAP Interactive, Inc.
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