|[February 26, 2013]
ReachLocal Powers Local Commerce With New SaaS Products and New Consumer Service
WOODLAND HILLS, Calif. --(Business Wire)--
Inc. (NASDAQ:RLOC), a leader in powering local online marketing for
SMBs, announced today that it will be launching three new product suites
in 2013. Together, these new initiatives will expand ReachLocal's focus
on offering online marketing and lead generation to now bringing the
entire local commerce process online for both merchants and consumers.
As a pioneer in local online marketing, ReachLocal has helped SMBs
acquire leads online for nearly a decade. In fact, the company has
delivered more than 100 million leads to clients through its lead
generation products: ReachSearch, ReachDisplay, ReachCast and
ReachRetargeting. Its success in helping local businesses market
themselves online has fueled the company's expansion to 12 countries on
five continents, with a global distribution network that includes more
than 1,000 sales and service professionals, along with select
third-party agencies and resellers. Currently, the company has 22,000
customers across five core verticals: healthcare, automotive, home
services, professional services and specialty services.
"We founded ReachLocal to solve the local marketing problem for SMBs by
developing innovative solutions to help them generate leads from local
consumers," said CEO Zorik Gordon. "Now, we're innovating again by
helping local businesses convert more leads and enable their customers
to digitally book and buy from them. This is really the next evolution
of solving the 'local' problem, and we're excited to yet again be
leading the way."
ReachLocal is leveraging its successful model to offer new marketing and
transaction Software-as-a-Service (SaaS (News - Alert)) solutions that help local
merchants close more business. The company is also announcing the beta
release of its new consumer service, ClubLocal,
which allows consumers to instantly book and buy home services online.
New Marketing Solutions: ReachSite, ReachConvert
"As a leader in lead generation for local businesses, we have seen the
difficulty many merchants have converting website visitors into leads
and then converting those leads into customers," said Kris Barton, chief
product officer. "In fact, roughly three-out-of-four Internet leads fall
through the cracks because businesses don't have a smart website that
captures contacts or simple tools for lead conversion."
To solve this problem, the company is announcing two new lead conversion
products within its marketing suite. The first is ReachSite, a
smart website product that helps businesses turn more of their website
visitors into leads. This product includes basic search engine
optimization, dynamic content optimization and lead capture technology,
which work together to drive more contacts, automatically build the
business's marketing list and track the effectiveness of all of the
business's marketing tactics. ReachSite will release as a beta in North
America in the second quarter and launch the second half of 2013.
The second offering, ReachConvert,
is a SaaS product that helps businesses manage their leads and convert
more of them into customers. ReachConvert notifies the business of every
new lead in real time va text message, email or the ReachLocal mobile
app, so that they can follow up within minutes. ReachConvert helps the
business stay top of mind during the customer decision-making process by
automatically sending new prospects targeted emails and sending alerts
to the business's staff reminding them to follow up on each lead. During
the initial beta test, clients using this product converted 30 percent1
more of their leads into customers. ReachConvert is currently in beta in
North America and will launch in the second quarter of 2013.
New Transaction Solution: ReachCommerce
Once merchants have converted leads into potential customers who are
ready to buy, they need a better way to manage bookings and
transactions. The majority still use an inefficient offline process to
book appointments, schedule their technicians, provide estimates and
invoices, communicate with consumers and take payments. Ultimately, this
costs merchants lost bookings, customers and profits.
To solve this problem, ReachLocal is developing a new SaaS product, ReachCommerce,
that enables local businesses to take their entire booking and buying
process online. This product dramatically improves the entire experience
for consumers. Now, when interacting with a merchant who is using
ReachCommerce, consumers will be able to book online via the merchant's
website, receive online notifications when the service pro is en route,
get a digital estimate and pay online.
In addition to providing a better consumer experience, ReachCommerce
also digitizes the merchant's entire back-office operation, including
scheduling, employee and fleet management, estimating, transaction
processing, invoicing, retention, business intelligence and reporting.
ReachCommerce will enter beta in North America in the second quarter and
launch in the second half of 2013. The product will initially be focused
on merchants in the home services vertical.
New Consumer Service: ClubLocal.com
Just as the company saw the opportunity to transform local marketing for
merchants by bringing it online, ReachLocal also saw the opportunity to
revolutionize the consumer buying experience for local services. Today,
finding a local service provider is still an antiquated process that
takes too much time and work for the consumer. They experience
information overload when trying to figure out who to call. There's zero
pricing transparency about what it will cost them. They waste a lot of
time waiting because there's limited visibility about when the
technician will arrive. The buying process for the consumer is still 100
percent paper based. Essentially, consumers buy local services similar
to the way their grandparents did.
To solve this problem, ReachLocal developed a new consumer service, ClubLocal,
that has been in beta in Dallas-Fort Worth since July 2012. ClubLocal is
a revolutionary new one-stop service that enables consumers to instantly
book 17 home services via its website or mobile app.
ClubLocal provides consumers with two-hour appointment windows and sends
alerts and notifications when their Service Pro is en-route. ClubLocal
pre-screens and background checks all of the Service Pros and
pre-negotiates pricing with merchants to provide pricing transparency to
the consumer. Once the work is complete, consumers simply pay ClubLocal,
and all their receipts and warranties are stored online in their
account. ClubLocal stands behind every job with its ClubLocal
Satisfaction Guarantee and is 100 percent free to join. ClubLocal is
launching in its second beta market, San Francisco, in the second
quarter of 2013.
About ReachLocal, Inc.
Inc. (NASDAQ: RLOC) develops online marketing and transaction solutions
that power local commerce for SMBs, from lead generation and lead
conversion to booking and buying. Our global distribution network
includes local Internet marketing consultants and service professionals,
along with select third-party agencies and resellers throughout the
United States, Canada, Australia, New Zealand, the United Kingdom,
Germany, the Netherlands, Japan, Poland, Czech Republic, Slovakia and
Brazil. ReachLocal is headquartered in Woodland Hills, Calif. Subscribe
to ReachLocal's free newsletter
to receive news, tips and other online marketing insights.
This statistic is based on an early alpha test of the product in a
very limited distribution. Based on this alpha, starting from their
first use of the product, clients experienced, on average, a 30% or
more increase in customer conversions. However, no assurances can be
made that such conversion rates will be maintained when the product is
in full release. Conversion rates may vary due to a number of factors,
including business type, customer type, client engagement with the
product and other factors.
Caution Concerning Forward-Looking Statements
This document includes certain forward-looking statements. These
statements are based on the current expectations or beliefs of
management of ReachLocal and are subject to uncertainty and changes in
circumstances. Actual results may vary materially from those expressed
or implied by the statements herein due to (1) changes in economic,
business, competitive, technological and/or regulatory factors, (2)
difficulties that ReachLocal may encounter as it seeks to develop
software-related and consumer-facing products, (3) failure of the
AdWords strategic relationship with Google (News - Alert) to produce expected results;
(4) failure to compete successfully in a highly competitive and rapidly
changing marketplace, (5) failure to retain key employees, and (6) other
factors affecting the business operation of ReachLocal. More detailed
information about these and other factors that may affect current
expectations may be found in filings by ReachLocal with the U.S.
Securities and Exchange Commission. ReachLocal is under no obligation
to, and expressly disclaims any such obligation to, update or alter its
forward-looking statements, whether as a result of new information,
future events, or otherwise.
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