Easter Seals aims to raise funds and awareness for kids with physical disabilities during campaign month
TORONTO, Mar 1, 2013, 2013 (Canada NewsWire via COMTEX) --
Today marks the beginning of March is Easter Seals Month, Easter Seals Ontario's annual fundraising and awareness campaign for
kids with physical disabilities. The annual campaign focuses on raising
awareness of the ongoing issues and needs of children with physical
disabilities and how people can lend their support in their own
Children and youth with physical disabilities face challenges on a daily
basis, including issues surrounding accessibility and lack of
opportunities to socialize and participate in recreational activities.
For many, this results in feelings of social isolation and lack of
self-esteem. For families, the cost of mobility and communication
equipment is staggering and expenses can extend beyond their financial
capabilities. In 2012, almost half of the families requesting
assistance from Easter Seals had an annual household income under
$40,000. The financial strain of raising a child with a physical
disability can often mean that children have to go without the
essential equipment they need.
"Easter Seals programs and services focus on helping young people with
physical disabilities experience greater independence and success,"
said Carol Lloyd, President and CEO, Easter Seals Ontario. "Our main
priority is to provide financial assistance to help children with
physical disabilities get essential mobility equipment they need. Our
fully accessible summer camping program gives kids the opportunity to
feel accepted and participate in a wide range of activities, just like
Easter Seals Ontario also offers scholarships to encourage students with
physical disabilities to pursue and help pay for post secondary
education. Thanks to a generous donation from TD Bank Group, Easter
Seals is proud to introduce the new TD Scholarship for Easter Seals
Youth Fund, which will be officially announced on the upcoming Easter
Seals Telethon broadcast on Sunday, March 10 on CBC.
March is Easter Seals Month marks the beginning of Easter Seals' annual fundraising efforts,
-- The 62(nd) annual Rogers Conn Smythe Sports Celebrities Dinner
and Auction kicks off the campaign month on Thursday, March 7
at the Metro Toronto Convention Centre, where the new 2013
Provincial Easter Seals Ambassadors will be introduced.
-- On Sunday, March 10, from 9:30 a.m. until 3:00 p.m., the
provincial broadcast of the 30(th) annual Easter Seals Telethon
will air on CBC and on local stations in Kingston. Local Easter
Seals Telethons will also take place in other communities in
the coming weeks, including: Peterborough on Sunday, March 3,
Sault Ste. Marie and Sudbury on March 24, and Windsor on April
-- On March 8, the 13(th) annual Easter Seals Paper Eggs Campaign
with retailers across Ontario including Booster Juice, TSC,
Sobeys, Foodland, FreshCo, Money Mart, Price Chopper and
Gateway Newsstands. Shoppers will be invited to purchase a
Paper Egg for $2 in retail stores, which will be displayed
in-store for the duration of the three-week campaign.
-- On Tuesday, March 12, Licks Homeburgers and Ice Cream locations
across the province will be selling their famous Homeburgers,
Nature Burgers and Gobblers for $2.00 each with $1.00 from each
sale being donated to Easter Seals Ontario.
For over 90 years, Easter Seals Ontario has been helping children and
youth with physical disabilities experience freedom, independence and
sense of accomplishment. Easter Seals, a registered Canadian charity,
relies fully on the generosity of donors and sponsors to be able offer
its programs and services. For more information or to donate, visit www.easterseals.org.
SOURCE: Easter Seals Ontario
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SOURCE: Easter Seals Ontario
Meredith Wiens Director, Communications Easter Seals Ontario firstname.lastname@example.org
416.421.8377 ext. 368
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