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Joule Assets Launches Dutch Subsidiary to Drive Demand Response, Energy Reduction Services and Financing in EuropeBEDFORD HILLS, N.Y. --(Business Wire)-- Joule Assets Inc., a leading provider of energy market analytics, tools and financing, announced today a major expansion by opening a European subsidiary in Amsterdam to capture increased opportunities of a fast evolving European market. The European efficiency and demand response markets are poised to grow rapidly, and from years of deep industry expertise and learning, Joule is perfectly suited to both create and capitalize on these opportunities. Joule Asset's efforts in Europe focus on developing the growing European energy efficiency and demand response markets by providing financing, data, software and consulting services to companies, utilities, regulators and transmission system operators. Since its founding in 2010, Joule has provided European demand response market assessments for large telecommunications, energy controls, and renewable energy companies, working with software companies, service providers, utilities and regulators throughout Europe. Joule will leverage its deep experience and expertise with U.S. enery reduction markets as the basis for its European growth. Mike Gordon, CEO, Joule Assets, said, "There are tremendous opportunities for all market stakeholders as the European electricity markets seek new business and pricing structures that reduce the use of energy through energy efficiency and demand response. Joule's core strategy is to provide the financing, information and expertise to catalyze these efforts." "Joule's founders have been leaders in the demand response industry in the United States and we look forward to bringing the company's expertise and industry knowledge into the European markets," said Jessica Stromback, Executive Director and Founder of the Smart Energy Demand Coalition, a trade association consisting of some of the largest energy and electricity equipment suppliers in Europe that is dedicated to promoting demand-side electricity programs and smart grid. For more information about Joule Assets visit: www.jouleassets.com About Joule Assets Joule Assets Inc. was founded in 2010 by two pioneers of the Demand Response industry, Mike Gordon, founder of ConsumerPowerline (later CPower), and Dennis Quinn, founder of Celerity Energy. With collectively over 50 years in the energy industry, Mike and Dennis's experience in creating and designing new energy markets, and expertise in understanding how to generate returns from demand response and energy efficiency, make them ideally positioned to address the needs of this market to the benefit of all market participants. The company is committed to creating value by catalyzing consumers to use less energy, and by forging a clean, efficient, and sustainable energy infrastructure for the planet. Joule Assets BV is a wholly-owned subsidiary of Joule Assets Inc and is headquartered in Amsterdam.
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