TMCNet:  Advanced Bionics Gets FDA Approval of Naida CI Q70 Sound Processor

[September 03, 2013]

Advanced Bionics Gets FDA Approval of Naida CI Q70 Sound Processor

Sep 03, 2013 (Close-Up Media via COMTEX) -- Advanced Bionics (AB), a global provider of cochlear implant technology and a company of the Sonova Group, said that the new Naida CI Q70 (Naida CI) sound processor is commercially available in the United States.


In a release, the Company noted: Earlier this year, the Naida CI processor received regulatory approval for distribution in Europe, Canada and several other countries in the world.

The DNA of AB and Phonak have merged together for the introduction of the world's newest, most advanced behind-the-ear sound processor. With Naida CI, AB delivers a quantum leap forward in performance and wireless connectivity with a chic, modern instyle design. Now cochlear implant recipients have access to the combined technologies of the leaders in cochlear implants and hearing instruments.

"While AB is unique in our tireless focus on performance, we also understand that people want to wear beautiful products. With Naida CI, we have delivered a quantum leap forward in performance and wireless connectivity in a small, attractive package," said Hansjuerg Emch, President of Advanced Bionics and Group Vice President of the Sonova Medical Division where AB resides. "We are especially excited to deliver a world first--the combination of the most advanced cochlear implant technology with state-of-the-art Phonak technology available in hundreds of thousands of hearing instruments. If you use Phonak products and get a cochlear implant from AB, you now have the opportunity to enjoy many of the same Phonak features and accessories." Naida CI offers a full performance package: -55 percent improvement in speech understanding in noise1 when AB's ClearVoice* technology and the Phonak UltraZoom feature are used together -100 percent wireless connectivity to consumer electronics with the AccessLine--streaming from Bluetooth devices, phones, and countless other popular products by leading brands, including Apple, Samsung, and Nokia. A bimodal first, media can be streamed to a compatible Phonak hearing aid and a Naida CI sound processor at the same time! -40 percent smaller than the previous behind-the-ear sound processor--incredibly lightweight and featuring the industry's only instyle design -Proven AB technology, including ClearVoice, AutoSound, HiRes Fidelity 120* and HiRes Optima* sound processing -All-new, discreet T-Mic 2 microphone -IP57 rating for outstanding water and dust resistance "When I used UltraZoom with my Naida CI processors in the noisy kitchen at work, the voices of my colleagues became so comfortable and understandable. I could follow the conversation very easily," said Stefan Fredelake, AB recipient and employee. "The UltraZoom feature is really fantastic and will make my life so much easier in many noisy situations, not only in kitchens, but also in restaurants, in trains, and many other challenging listening environments." For more information about the Naida CI sound processor or Advanced Bionics: AdvancedBionics.com.

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