New Zealand : WESTPAC injects in digital and mobile transmutation [TendersInfo (India)]
(TendersInfo (India) Via Acquire Media NewsEdge) Westpac has published the first stage of its re-engineered online banking platform as it discloses a $15 million, 18 month programme aimed at rendering customers the best digital and mobile banking experience in New Zealand.
For banking in New Zealand and Australia, and its development will be a collaboration with customers, supplemented by a rollout of progressive mobile apps, new online platform will be rendering multiple firsts
The first stage has already been released to 5,000 staff and a staggered rollout to customers will begin in October and be available to all Westpac customers by early 2014.
It is a fully responsive platform meaning no matter what internet enabled device customers use desktop, smartphone, tablet they will have access to the full capability of online banking including all transactional activity, payments and can acquire and amend products and services.
General Manager Retail Bank, Ian Blair, said Westpac is focused firmly on delivering the best digital and mobile banking experience in New Zealand. Westpac s strategy is based on the premise that customers are mobile and that the device they re using is an enabler.
Customer uptake of new technology is changing business models around the world and banking is no exception. Now, customers expect to be able to do everything they want on whatever device they are using at whatever hour of the day it is, Mr Blair said.
Online banking is the centrepiece of meeting that expectation and the capability we will be building into it, combined with being able to access all aspects of it no matter what internet enabled device is being used, will be game changing for our customers.
Some of the new online features will comprise advanced search, budget and savings capability and the ability to develop most product and service applications that recently needs a visit to a branch or phone call to a contact centre.
Moreover, for consumers, there will be savings and transfer conceptions while for SME s the rollout will cover multiple signatory capability, better linkages with accounting packages and growoth in the payments space.
According to Head of Digital, Simon Pomeroy, competitors are focusing on the mobile phone as the driver, Westpac believes the customer is the driver while the device is simply the enabler.
For linking up customers back to appropriately qualified staff, Westpac s digital and mobile programme is an incorporated strategy that will use technology.
Our objective is to provide a seamless experience no matter what channel the customer chooses to use and no matter what the customer wants to do, with all our digital and mobile channels leading back to appropriately qualified staff to help.
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