|[November 12, 2013]
New Consumer Survey Findings Released by Smart Grid Consumer Collaborative
ATLANTA --(Business Wire)--
More consumers say they are willing to pay extra to invest in and
support alternative energy than to improve reliability, according to the
latest "wave" of an annual Smart Grid Consumer Collaborative (SGCC)
telephone survey of 1,001 U.S. residential electricity consumers
nationwide. Findings also revealed that consumers favor critical peak
rebate pricing programs over time-of-use pricing programs.
Consumer Pulse Survey Wave 4, undertaken earlier this year by Market
Strategies International, determined that more than 60 percent of
consumers are willing to pay an extra $2, $5 or $15 a month to support
deployment of alternative energy. Less than 60 percent were willing to
pay those amounts to improve reliability.
The survey also tracked respondents' impressions of smart grid and smart
meters, likelihood to participate in related energy programs, and
avorability toward alternative energy.
The report notes that consumer awareness of smart grid has remained
relatively consistent over the last two years, with 53 percent of
respondents never having heard the term "smart grid." However, 54
percent of respondents who are aware of smart grid and its benefits are
supportive, consistent with earlier "waves" of the survey.
"The results from this study illustrate the importance of promoting the
understanding and benefits of modernized electrical systems to all
stakeholders in the U.S.," said Patty Durand, SGCC executive director.
To help with that mission, SGCC has recently released an array of smart
grid education materials including: www.WhatIsSmartGrid.org
a one-stop-shop that provides visitors with easy-to-understand
information about the smart grid and the Consumer
Concerns and Educational Toolkit, which addresses important consumer
topics including consumer benefits, data privacy, outage restoration and
The SGCC will hold webinars on the Consumer Pulse (News - Alert) Wave 4 research today
and tomorrow (Nov. 13) at 4 p.m., Eastern. Registration and the full
report can be accessed at www.smartgridcc.org.
About Smart Grid Consumer Collaborative
Smart Grid Consumer Collaborative (SGCC), is a 501(c)(3) nonprofit with
the mission of accelerating the adoption of a consumer-friendly,
consumer-safe and consumer-approved smart grid.
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