|[January 08, 2014]
Stanford Offers New Online Course: Negotiation and How to Get (More of) What You Want
STANFORD, Calif. --(Business Wire)--
You spend a significant part of your day negotiating, whether you're
always aware of it or not. Negotiating effectively helps you reach
agreements, achieve objectives, strengthen your relationships, and
ultimately be more productive. Entrepreneurs not only need strong
analytic skills to develop the best solutions to problems, but they need
negotiation know-how to implement those solutions and bring them to
market. As a result, the online Stanford Certificate in Innovation and
Entrepreneurship program has launched a new course titled Negotiation:
How to Get (More of) What You Want.
The course delivers valuable insight into how to be a more effective
negotiator and secure more of what you want in life. Through lectures,
vignettes, and hands-on exercises, participants will understand the
components of negotiation and practice negotiation skills.
Margaret Neale, the Adams Distinguished Professor of Management, teaches
the new Negotiation course. A senior faculty member at the
Graduate School of Business and an expert in negotiation and team
building skills, Neale's research and teaching has centered on
bargaining, distributed work groups, team composition, learning, and
performance. She is the author of more than 70 articles on these topics
and is a coauthor of three books. Her online Negotiation course
will teach participants to:
Evaluate costs and benefits of different actions and how to manage the
Enhance the ability to understand and predict the behavior of
individuals in competitive situations
Improve the ability to develop a strategic plan to negotiate
Develop confidence in the negotiation process
Participants may apply to the program here.
Available to anyone anywhere in the world, the course is the 9th in a
series of classes offered as part of the online Stanford
Innovation and Entrepreneurship Certificate. Participants may enroll
in just a single course or earn the professional certificate from
Stanford by completing any 8 of 12 courses.
Other available online courses include Financing
Innovation: Valuing Projects and Firms; The
Power of Stories to Fuel Innovation; Building
Business Models; Scaling
Excellence Through Innovation; Marketing
Demand: Driving Growth Using Traditional, Social, and Viral Marketing;
and Prototype: A Hands-On Dive into the Key Tools of Design Thinking.
Professionals around the world are able to access Stanford faculty and
Silicon Valley experts as they learn essential skills and effective
strategies for working in and managing innovative organizations. An
engaging digital experience has been developed by the Stanford
Center for Professional Development at the School
of Engineering and the Graduate
School of Business to deliver the course content.
Registration is open for all of the first 9 courses. Tuition is $995 for
each course. Additional courses will continue to be introduced
throughout 2014, including Cultivating
the Entrepreneurial Mindset, Strategy for Innovation, and Innovating
Through Value Chains.
Courses are taught by Stanford University faculty, drawing on
instructors from the Graduate School of Business and the School of
Engineering, including its Hasso Plattner Institute of Design, known as
the d.school, as well as Silicon Valley industry leaders. Faculty use
highly interactive and occasionally unconventional methods. The online
certificate program is led by faculty directors Robert Sutton, a
professor of management science and engineering at the School of
Engineering, and Hayagreeva Rao, professor of organizational behavior
and human resources at the Graduate School of Business.
Entrepreneurs and aspiring entrepreneurs, as well as professionals from
startups, Fortune 500 companies, nonprofit teams, and the public sector,
will find the program to be practical and impactful. Given the level of
material, participants must be fluent in written and spoken English.
Participants will develop the skills to become catalysts for change as
they learn how to foster innovation throughout their organizations.
Whether this is someone's first class in innovation or a chance to
cultivate a deeper understanding and practice of innovation,
participants will learn how to use innovative thinking for personal and
Details about the online certificate program can be found at create.stanford.edu.
For more information, contact Kristin Brennan at 650.741.1630, or firstname.lastname@example.org.
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