|[January 27, 2014]
The State of the 2014 Smart Grid Consumer
SAN ANTONIO --(Business Wire)--
Though there remains a gap between consumer desires and their experience
with the smart grid, key trends indicate a strong opportunity to close
the gap in 2014, says a new
report issued today by the Smart Grid Consumer Collaborative (SGCC).
The report is an integrated analysis that summarizes what SGCC knows
about the smart grid from the consumers' point of view after conducting
in-depth research studies and talking to more than 5,000 U.S.
Some of the research findings outlined in the 2014 State of the
Consumer Report convey that Smart Grid stakeholders can use deployed
Smart Grids to understand the impact of the technology on things they
care about suchas saving consumers money or climate change.
"The key to understanding the latest trends in engaging and educating
consumers in Smart Grid is understanding how to appeal to them in terms
that will resonate," said SGCC Executive Director Patty Durand. "In
order to increase awareness of a consumer-safe, consumer-friendly smart
grid to consumers, utilities and other Smart Grid technology providers
must do a better job at engaging consumers and getting into a
The report highlights the key themes and takeaways from the research
conducted by SGCC in 2013. The six key themes are:
Theme 1: Consumer awareness and favorability are stable
Theme 2: Segmentation drives performance;
Theme 3: Utilities can use field-tested best practices
frameworks to engage customers;
Theme 4: Customers want smart grid "made real" for them;
Theme 5: Consumers value clean energy; and
Theme 6: The smart grid offers real benefits that
consumers care about.
To download a summary of the full report, visit: www.smartgridcc.org.
About Smart Grid Consumer Collaborative
Smart Grid Consumer Collaborative (SGCC), is a 501(c)(3) nonprofit with
the mission of accelerating the adoption of a consumer-friendly,
consumer-safe and consumer-approved smart grid. Membership is open to
advocacy groups, technology vendors, research laboratories and electric
utilities for collaboration in research, best practices and consumer
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