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Ifbyphone Unveils Next Generation of Call Tracking and Call Management for a Mobile World
[April 23, 2014]

Ifbyphone Unveils Next Generation of Call Tracking and Call Management for a Mobile World


CHICAGO --(Business Wire)--

Ifbyphone (News - Alert), the leader in voice-based marketing automation, today announced the availability of its Spring 2014 Release, with first-of-its-kind capabilities and enhancements that enable marketing and sales teams to better monetize sales calls from smartphone users and manage the call activity of their own mobile salesforce. The Spring 2014 Release makes Ifbyphone the only cloud-based call tracking solution to provide businesses and agencies with key functionality such as geo-location call routing, live centralized call monitoring of sales agents and clickstream reporting for integrating a caller's web activity with their call activity.

"With this release, Ifbyphone continues to provide one-of-a-kind capabilities that marketing and sales professionals need to optimize lead gen and fuel revenue growth in a mobile world," said Irv Shapiro (News - Alert), CEO of Ifbyphone. "Smartphones are a game-changer, and companies are now in a race to adopt solutions to not only analyze and understand the exact marketing source of each inbound call, but also route those calls to the right sales rep in the right location right away. This Ifbyphone release has exciting new functionality to help them do it."

The proliferation of smartphones is having a profound impact on both lead generation and sales operations:

  • First, rising mobile device adoption is increasing mobile search volumes, which translate to a growing wave of inbound phone leads to businesses. 30 billion sales calls were made to businesses in the U.S. last year, and that number is expected to reach 65 billion by 2016, according to analyst firm BIA/Kelsey.
  • Second, businesses now need to support and monitor call activity for an increasingly mobile salesforce, with agents working remotely and fielding sales calls on their own smartphones and mobile devices. According to Gartner (News - Alert), 70 percent of mobile employees will conduct their work on personal smart devices by 2018.

"BIA/Kelsey found that 66 percent of businesses view inbound calls as the highest-quality lead, more than any other lead type," said Michael Boland, Senior Analyst at BA/Kelsey. "It's why this rise in smartphone adoption and mobile search queries is so exciting: it means a greater volume of high-intent inbound calls. The opportunity is to monetize these calls by arming businesses with voice-based marketing automation and by supporting an increasingly mobile, BYOD (bring-your-own-device) salesforce."



4,000 businesses use Ifbyphone to connect, measure and optimize sales and support calls, and the Spring 2014 Release includes enhancements based on their evolving requirements. Key new capabilities include:

  • Salesforce CRM App: The app offers an out-of-the-box solution for tracking inbound calls back to any lead source - online, mobile, or offline - and including that info in Salesforce CRM reports for analysis. It is available for download in the Salesforce AppExchange.
  • Next Generation of SourceTrak with Clickstream Reporting: Already the industry standard in call tracking technology, Ifbyphone's SourceTrak has been re-engineered to provide marketers with the richest data available on caller activity using up to 50% fewer phone numbers. It includes new clickstream reporting that captures a prospect's online activity and pinpoints the events and web pages that led to and ensued from their call.
  • Advanced Analytics: This full business intelligence tool enables marketers and sales managers to find actionable insight from inbound and outbound call data. It includes advanced charting, trend analysis and drill-down functionality users can leverage to analyze and manipulate data in the most meaningful way.
  • Store Locator with Geo-Location: New geo-location technology determines a mobile caller's precise position based on cell phone triangulation. The call can then be automatically routed to the closest or most appropriate store, franchise, office or agent to respond.
  • Live Agent Monitoring: Sales and support agents today often work remotely using their own mobile devices. Ifbyphone's cloud-based monitoring provides sales and support managers with the ability to centrally monitor any agent's call activity, no matter where they are or what device and phone system they use, to gauge performance.
  • Conversation Barge-In: While monitoring live conversations, if a sales or support manager wishes to take part in an agent's call they can now "barge in" from anywhere to help rescue a sale or assist a customer.
  • Customizable Caller ID for Outbound Calls: To maintain professionalism in a BYOD world, agents can have their outbound calls appear as coming from their corporate office, not their own mobile numbers and personal accounts.

For more information about Ifbyphone's Spring 2014 Release or to request a demo, visit public.ifbyphone.com/new-features.


About Ifbyphone

Ifbyphone provides the leading voice-based marketing automation (VBMA) platform that businesses and marketing agencies rely on to connect, measure and optimize sales calls. Built specifically for marketing and sales, Ifbyphone's cloud-based solution helps companies of all sizes optimize marketing spend across all channels, generate and convert more high-quality leads and acquire more business over the phone.

Known for its unmatched ease-of-use and reliability, Ifbyphone's VBMA platform has successfully processed over 250 million calls for over 650 million minutes. Organizations in all industries use Ifbyphone, including marketing agencies, lead generation, e-commerce, direct response, financial services and insurance, health care, retail and logistics and SaaS (News - Alert) and technology. For more information, visit www.ifbyphone.com.

Ifbyphone and the Ifbyphone logo are trademarks of Ifbyphone, Inc. All other trademarks are the property of their respective owners.


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