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Sungard Availability Services Recognized for Creativity and Ingenuity in B2B Marketing(ENP Newswire Via Acquire Media NewsEdge) ENP Newswire - 30 April 2014 Release date- 29042014 - Wayne, Pa. - Sungard Availability Services (Sungard AS), a leading provider of information availability through managed IT, cloud and recovery services, was recognized this month for its creativity in business-to-business (B2B) marketing by the Business Marketing Association (BMA) and Marketo. The Company received a total of five awards: three BMA Global ACE Awards under the 'Integrated Marketing Campaign,' 'Content Marketing - Multiple Piece Program' and 'Microsite/Landing Page' categories, and two Marketo Revvie Awards, including 'The Visionary' for vice president of Marketing, Christine Nurnberger. Sungard AS focuses on breaking through the white noise of B2B marketing by placing a strong emphasis on creative campaigns aligned to specific offerings that drive lead generation and show a measurable ROI. Disciplined use of the Marketo customer engagement platform enables the Marketing team to demonstrate campaign success and value to the business in real-time. The creative campaigns honored by BMA included the 'Holiday Resiliency' campaign, which debuted in the fall of 2013. The campaign paralleled the ideas of surviving the holiday season and how companies can 'pack, partner and participate' like an IT professional. Through tongue-in-cheek humor in three unique videos, audiences learned how to best approach and utilize the concepts of disaster recovery and the cloud. 'I'm honored and humbled to receive 'The Visionary' award from Marketo, but more importantly, I'm incredibly proud of my team for bringing home 'The MOPster' and other awards, all recognizing them for their hard work and achievements over the last year,' said Nurnberger. 'To help reach and connect with our customers at every stage of the buying cycle, we develop innovative campaigns that are fun and digestible, but above all else we strive to drive real ROI to our business.' 'The key to our success is our customers' success and growth,' said Jason Holmes, chief customer officer at Marketo. 'The Revvies are our way of acknowledging marketers who truly maximize the value of the Marketo platform to deliver measurable results that are pivotal to the success of their companies.' For more information about the Marketo Revvie Awards, visit Marketo Honors Best of Marketing Nation with 2014 Revvie Awards. For information about the BMA Global ACE Awards, visit 2014 Global ACE Awards. Awards Received BMA Global ACE Awards Integrated Marketing Campaign: 'Holiday Resiliency' Content Marketing - Multiple piece program: 'Holiday Resiliency' Microsite/Landing Page: 'Holiday Resiliency' Marketo Revvie Awards The Visionary: Christine Nurnberger, vice president of Marketing The MOPster: Sungard AS Marketing Team About Sungard Availability Services Sungard Availability Services (Sungard AS) has more than 30 years of experience providing flexible availability services that help ensure organizations keep applications always on, always available. The company leverages its proven expertise to provide managed IT services, information availability consulting services, business continuity management software and disaster recovery services to clients in North America, Europe and India. Sungard Availability Services helps customers improve the resiliency of their mission critical systems by designing, implementing and managing cost-effective solutions using people, process and technology to address enterprise IT availability needs. To learn more, visit www.sungardas.com or call 1-800-468-7483. Connect with us on Twitter, LinkedIn and Facebook. Trademark Information: Sungard Availability Services is a trademark of SunGard Data Systems or its affiliate, used under license. The Sungard Availability Services logo by itself is a trademark of Sungard Availability Services Capital, Inc. or its affiliate. (c) 2014 Electronic News Publishing - |