|[May 06, 2014]
TransPerfect Provides Language Services and Technology for Pan Pacific Hotels Group's Refreshed Brand Websites
NEW YORK & SINGAPORE --(Business Wire)--
TransPerfect, the world's largest privately held provider of language
services and translation-related technologies, today announced an
engagement with Pan Pacific Hotels Group, a Singapore-based hotel
company with over 30 "Pan Pacific" and PARKROYAL hotels, resorts, and
serviced suites across Asia, Oceania, and North America.
TransPerfect completed the localization of the refreshed "Pan Pacific"
and PARKROYAL websites-www.panpacific.com
Simplified Chinese and Japanese, the two key markets for both hotel
brands. The new websites, which are searchable and bookable in English,
Simplified Chinese, and Japanese, officially launched this week.
To streamline internal project management processes, Pan Pacific Hotels
Group deployed TransPerfect's GlobalLink technology, an enterprise-scale
application that automates many of the manual tasks associated with the
translation of global content. Using customized workflow technology that
integrates with Adobe (News - Alert) Experience Manager, GlobalLink will streamline the
ongoing maintenanc of Pan Pacific's global sites by automatically
routing new content to TransPerfect's production department for
translation and placing the translated content back on the localized
According to Angie Ho, Vice President, Online Marketing for Pan Pacific
Hotels Group, "To deliver the most authentic "Pan Pacific" and PARKROYAL
brand experiences consistently to our target customers in different
markets, it is important for us to equip our refreshed websites with
functionalities that enable customers to research about our properties
and destinations as well as to make bookings in their preferred
language. TransPerfect's GlobalLink technology provides an easy and
cost-effective system to keep our localized sites in perfect sync with
the English version, ensuring that our customers always receive the most
TransPerfect Co-CEO Liz Elting added, "We thank Pan Pacific Hotels Group
for giving us the opportunity to support the launch of their
multilingual websites, and we look forward to supporting their ongoing
About Pan Pacific Hotels Group
Pan Pacific Hotels Group is a wholly-owned hotel subsidiary of
Singapore-listed UOL Group Limited, one of Asia's most established hotel
and property companies with an outstanding portfolio of investment and
Based in Singapore, Pan Pacific Hotels Group owns and/or manages close
to 40 hotels, resorts and serviced suites with some 12,000 rooms
including those under development in Asia, Oceania and North America.
The Group comprises two acclaimed brands: "Pan Pacific" and PARKROYAL.
"Pan Pacific" is a leading brand in Asia and the Pacific Rim with hotels
offering premium accommodations and services. PARKROYAL is a collection
of comfortable leisure and business hotels, resorts and serviced suites
located in the heart of cities and interesting locales across Asia
For more information, please visit www.pphg.com.
With annual revenues of more than $400 million, TransPerfect is the
world's largest privately held provider of language services and
technology solutions. From offices in 85 cities on six continents,
TransPerfect offers a full range of services in 170+ languages to
clients worldwide. With an unparalleled commitment to quality and client
service, TransPerfect is fully ISO 9001 and EN 15038 certified.
TransPerfect has global headquarters in New York, with regional
headquarters in London and Hong Kong. For more information, please visit
our website at www.transperfect.com.
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