TMCnet News
Bank of America's "Express Your Thanks" Campaign Returns Ahead of Memorial Day, Will Raise up to $1 Million to Help Service Members and Veterans Transition to Civilian LifeCHARLOTTE, N.C. --(Business Wire)-- Building on the $1.4 million Bank of America has raised since 2012 through its "Express Your Thanks" campaign to support transitional programming for service members and veterans, the company announced today that it is bringing the program back for a third year. By asking individuals to share their expressions of gratitude for current and former members of the military, the Bank of America Charitable Foundation will donate up to $1 million to benefit military nonprofit organizations Welcome Back Veterans and Wounded Warrior Project®. The funds will be used to support employment, education and wellness programs that help service members and veterans succeed here at home. To participate in the program and help Bank of America reach its goal, individuals simply need to tag messages, photos or videos of thanks on Facebook, Twitter (News - Alert) and Instagram with #troopthanks. Alternatively, they can visit the "Express Your Thanks" website at www.bankofamerica.com/troopthanks or participate at select Major League Baseball and NFL games and at certain NASCAR Sprint (News - Alert) Cup Series races, where they can also post photos, videos and messages of thanks. Each qualified expression received through Veterans Day will result in a $1 donation. "According to the U.S. Government Accountability Office, more than one million service members are expected to transition to civilian life over the next few years, so it's very important that we do as much as possible to help them," said Jeff Cathey, senior military affairs executive at Bank of America. "'Express Your Thanks' is one of many initiatives we have in place to ensure that service members are being recognized for their service while also supporting programming that will help them succeed." As part of Bank of America's effort to illustrate the importance of providing assistance to veterans and service members, the "Express Your Thanks" website will feature photos, videos and interviews with those who have benefited from nonprofit programs to illustrate how these initiatives have helped them respond to the unique challenges service members face. "It's rewarding to see, on a very individual and human level, the impact that the WWP programs funded by 'Express Your Thanks' can have on peoples' lives," said Jennifer Silva, Economic Empowerment executive vice president, Wounded Warrior Project. "Reintegration can be challenging on the home front and into the workplace, which is why it's so important to have support services available to them. They've sacrificed for our way of life, and the best way to show our gratitude is to tangbly welcome our veterans back home." Launch of new Military Transition and Careers website Bank of America's longstanding commitment to and financial support for military service members focuses on housing, education, wellness, and employment. As a leading employer and 2013 Secretary of Defense Employer Support Freedom Award winner, the company continuously looks at new ways to support and educate service members about successful ways to enter or re-enter the civilian workforce. As part of this effort, Bank of America is introducing a new website dedicated to connecting veterans with tools that can help them build their workplace and business knowledge and search for a career at Bank of America. The Military Transition and Careers site features resources such as tips on resume writing and job interviews. The new site continues Bank of America's efforts in helping service members and veterans find employment. Since 2009, the company has provided more than $11 million in financial support to nonprofit partners to help address these areas of need. It has also hired more than 4,000 veterans, Guard and Reserve members since 2011 and plans to hire an additional 10,000 over the next several years.
Bank of America Learn more at www.bankofamerica.com/about and follow us on Twitter at @BofA_Community. Visit the Bank of America newsroom for more Bank of America news.
Wounded Warrior Project
Welcome Back Veterans
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140519006417/en/ |