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Salesforce ExactTarget Marketing Cloud Announces Partnership with LINEINDIANAPOLIS --(Business Wire)-- The ExactTarget Marketing Cloud, from salesforce.com (NYSE:CRM), today announced a partnership to create new mobile marketing solutions with LINE, the free call and messaging app, empowering marketers to connect with customers in new ways through mobile messaging. Comments on the News
ExactTarget Marketing Cloud and LINE: For The First Time Customers Will Be Able To Power Personalized, Data-Driven Interactions on Mobile Messaging Platforms LINE's global registered users recently hit the 400 million mark, and mobile messaging services have added more than one billion users in five years. Mobile messaging platforms are becoming a crucial new channel for marketers to engage with customers on mobile devices, however, many marketers do not have the resources to directly integrate with mobile messaging platforms and send targeted, optimized messages to specific customers. For the first time, marketers will now have n opportunity to directly engage with customers through messaging platforms alongside all of their 1:1 digital marketing within the ExactTarget Marketing Cloud. Similar to short message services (SMS), brands can interact with customers who have "followed" or opted in to receive communication from the brand. Brands can drive engagement through group messaging by sharing exclusive content such as offers, coupons or behind the scenes images and videos. Personalized responses are sent using data directly managed by ExactTarget Marketing cloud, or data from the brand's database. With the customer's permission, marketers can also link LINE accounts with the customer's profile in the ExactTarget Marketing Cloud, providing a 360 degree view of the customer that now includes engagement and conversion data from mobile messaging platforms. ExactTarget Marketing Cloud will allow brands to get closer to their customers on mobile messaging platforms with the following features:
The addition of LINE is the latest innovation from ExactTarget Marketing Cloud's mobile marketing solutions, which allow marketers to send timely, targeted mobile marketing offers, alerts and other mission critical communications through personalized and location-targeted SMS, MMS and push messages, mobile email and mobile applications. Global Marketing Leaders Deliver 1:1 Marketing at Scale With the ExactTarget Marketing Cloud More than 10,000 companies are now managing digital marketing at scale with the world's most powerful 1:1 digital marketing platform, the ExactTarget Marketing Cloud from salesforce.com. No other solution enables marketers to manage the entire customer journey, build a single view of the customer and deliver 1:1 relationships at scale. Pricing & Availability
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About ExactTarget Marketing Cloud The ExactTarget Marketing Cloud from salesforce.com (NYSE: CRM) is the leading 1:1 digital marketing platform, connecting companies with customers in entirely new ways. Learn more at www.ExactTarget.com. The ExactTarget and Salesforce names and logos are the exclusive property of salesforce.com. © 2014 salesforce.com. All rights reserved. -30-
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