|[August 13, 2014]
Oticon Medical Sees Education and Awareness-Building among Policymakers as Key to Continued CMS Coverage of Bone Anchored Implants
SOMERSET, N.J. --(Business Wire)--
For Oticon Medical, education and awareness-building among policymakers
is critical to securing continued coverage of bone anchored implants by
the Center for Medicare and Medicaid Services (CMS). The company is
working with otolaryngologists, audiologists and bone anchored implant
users to increase understanding of the value of bone anchored implants
in advance of proposed CMS changes to withdraw its current coverage
policy for bone anchored hearing devices.
In a national outreach to healthcare and hearing care professionals,
Oticon Medical cited the success achieved in 2005 when professional
organizations, bone anchored hearing device providers and industry
furnished policymakers with key clinical information, studies and other
documentation on the benefits of bone anchored devices and why the
technology is indeed a prosthetic device.
"If adopted, the change proposed by CMS will be binding on all parts of
the Medicare program," explained Curt Gorman, President, Oticon Medical,
LLC. "It will eliminate coverage for Medicare patients and there is a
real possibility tht other non-governmental payers may use this as
rationale to revise their coverage policies and no longer provide
coverage. As a result, patients will suffer due to limited access to
this technology. Our goal is to continue to make bone anchored hearing
solutions a viable and achievable option for all patients who can
benefit from this life-changing technology."
Oticon Medical is working to rally hearing healthcare professionals to
reinforce the value of bone anchored hearing implants with policymakers
during the comment period for the proposed rule, which closes on
Tuesday, September 2, 2014.
Daniel H. Coelho, M.D., F.A.C.S., Director of the Cochlear Implant
Center at Virginia Commonwealth University Medical Center is among the
concerned professionals who will share comments on the proposed CMS
changes. Dr. Coelho has extensive experience with hearing implants and
is the author of numerous peer-reviewed papers on implants and skull
"Bone anchored implants have been a godsend for our patients - the
overwhelming majority of whom are unable to wear conventional hearing
aids," he explained. "The proposed CMS drop in coverage threatens to
eliminate what may be not only the best, but often the only option
available for patients with severe conductive, mixed, or single-sided
deafness. We as a community (doctors, audiologists, patients,
professional organizations, and patient advocates) are strongly opposed
to this proposal and the dramatic negative impact it would have on
access to care for patients with hearing loss."
To register comments, log onto: http://www.regulations.gov/#!documentDetail;D=CMS-2014-0092-0002
and click the "Comment Now" button. Deadline for comments is September 2.
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