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Databook Q2 2014: Digital Advertising Spend in Brazil
[January 26, 2015]

Databook Q2 2014: Digital Advertising Spend in Brazil


NEW YORK, Jan. 26, 2015 /PRNewswire/ -- This report answers the following key questions:

• How is online and mobile advertising expected to grow over the next five years?

• How much is being spent on online advertising by industry?

• How is online marketing budget being allocated and utilized?

• Which marketing objectives are driving the online advertising spend?

• Which online advertising formats are gaining popularity to target consumers?

• Which online sites are gaining / losing market share?


This report provides detailed online advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2009-2018). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following eight key areas -

• Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.

• Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.

• Format Split: This report provides break down by the following formats:
­ Search Ad Spend
­ Display Ad Spend
­ Sponsorship Ad Spend



­ Email Ad Spend
­ Video Ad Spend

• Industry Split: This report provides breakdown of online advertising spend across 14 key industry verticals.
­ Food & Beverages
­ Health & Beauty
­ Technology & ICT Services
­ Leisure Travel & Tourism
­ Financial Services
­ Automotive
­ Media
­ Entertainment
­ Telecoms
­ Retail
­ Pharmaceutical & Healthcare
­ Public Sector
­ Real estate
­ Education


• Advertising Objectives: This report provides breakdown of online advertising spend by key marketing objectives:
­ Branding
­ Direct Sales
­ Lead Generation/Increase Traffic
­ Product Launch

• By Gaming: This report provides breakdown of online gaming advertising spend by following categories:
­ Around Games & Apps Environment Ad Spend
­ In Game Environment Ad Spend
­ In Game Immersive Ad Spend
­ Exclusive Advertising Games Spend

• By Online Sites: This report provides breakdown of online advertising spend by key platforms (sites) for a period of 5 years (2009-2013).

• Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend
Read the full report: http://www.reportlinker.com/p02382327-summary/view-report.html

About Reportlinker
ReportLinker is an award-winning market research solution that finds, filters and organizes the latest industry data so you get all the market research you need - instantly, in one place.

http://www.reportlinker.com


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To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/databook-q2-2014-digital-advertising-spend-in-brazil-300025543.html

SOURCE Reportlinker


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