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TreeHouse Interactive Sees Exponential Growth in 2014 as Demand Continues to Accelerate for Its Reseller View™ Partner Relationship Management (PRM) SolutionTreeHouse Interactive™, the technology leader in SaaS (News - Alert)-based partner relationship management (PRM) and marketing automation platform (MAP) solutions, announced today it closed 2014 with significant growth in total and Reseller View PRM Platform revenue. Total revenue for the company rose 49 percent over 2013, while its Reseller View PRM platform revenue grew a staggering 98 percent, even after growing 87 percent the previous year. The number of partners supported by Reseller View surpassed the previous all-time high, reaching more than 160,000 worldwide. TreeHouse expects the number of partners supported by its robust PRM solution to nearly double in 2015. Partner Relationship Management and TreeHouse Reseller View PRM TreeHouse Reseller View PRM-the most complete, compatible, and customizable PRM solution available-provides the features organizations require to properly support their partner networks. The solution helps reduce the costs of managing partner networks by automating key workflows and seamlessly integrating with major CRM platforms. It helps increase revenue by providing partners the training, tools, and information needed to successfully sell, service, and support vendor products. TreeHouse achieved many milestones with Reseller View in 2014: 2014 Reseller View PRM Milestones
Marketing Automation and TreeHouse Marketing View TreeHouse Marketing View™ has been an innovator in the Marketing Automation space since 1998. The product has introduced industry-leading features in areas such as landing page automation technology, contact management and targeting, social media integration, multi-layered logic for lead nurturing, online retail marketing automation, company and individual behavioral scoring, web analytics integration, ROI reporting and, most recently, a completely dedicated web content marketing module. It provides companies the marketing automation tools needed to create more effective marketing campaigns faster and more easily, which drives the incremental revenue needed for businesses to grow. 2014 Marketing View Marketing Automation Platform (MAP) Enhancements In 2014, TreeHouse Interactive (News - Alert) unveiled enhancements to Marketing View™, designed to give marketing professionals the improved ability to group, compare, and drill down into campaign performance data and more effectively evaluate campaign outcomes. With a clearer view of campaign results, marketers can optimize campaigns in real-time and duplicate campaigns that lead to higher levels of revenue. "2014 was another groundbreaking year for TreeHouse Interactive in terms of revenue growth and in particular, the exponential growth of Reseller View PRM," said Erich Flynn, CEO, TreeHouse Interactive. "The exciting milestones reached this year with Reseller View and Marketing View demonstrate our continued ability to innovate solutions based on customer demand, and execute with a rapidly growing client base that includes industry-leading companies such as National Instruments, SGI, Sungard AS and ViaWest. The growth we are experiencing clearly shows there is an untapped market demand for our solutions, particularly for PRM." To learn more about Reseller View partner relationship management, see Reseller View resources and customer reviews on the Salesforce AppExchange. To learn more about Marketing View marketing automation see Marketing View resources. Tweet This: @treehousei Sees Unprecedented Growth in 2014 as Demand Accelerates for Reseller View #PRM Solution http://www.treehousei.com/news/press-releases/90/
About TreeHouse Interactive TreeHouse Interactive delivers leading SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions to companies that want to get better return on investment from their partner networks and marketing efforts. Reseller View is the most complete PRM in the industry while Marketing View has been innovating marketing automation since 1998. For more information, visit www.treehousei.com or call 801.576.8428. Key words: partner relationship management, PRM, partner portal, marketing automation, demand generation, lead generation TreeHouse Interactive, Reseller View, Marketing View and the TreeHouse Interactive logo are trademarks of TreeHouse Interactive. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.
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