Databook - Social Media Advertising Spend in China, 2015

NEW YORK, July 29, 2015 /PRNewswire/ -- Social media advertising spend in China stood at US$2.3 billion by end of 2014, accounting for 9.5% of total online advertising. During 2010-2014, Social media advertising in the country has increased at a CAGR of 49.5%. This growth is expected to continue in 2015 with brands expected to spend US$3.5 billion, representing an increase of 53.2% over 2014. Over the forecast period (2015-2019), Socintel360 expects Social media advertising spend to grow at a CAGR of 46.1% to reach US$16.1 billion in 2019, accounting for 24.3% of the total online advertising spend.

This report answers the following key questions:

- How is social media advertising spending expected to grow over the next five years?

- How much is being spent on social media advertising by industry?

- How is social media marketing budget being allocated and utilized?

- Which marketing objectives are driving the advertising spend on social media?

- Which advertising formats are gaining popularity on social media to target consumers?

- Which social media sites are gaining / losing market share?

- How is social media mobile advertising spending expected to grow over the next five years?

This report provides detailed social media advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2010-2019). This report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following nine keyareas -

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SOURCE Reportlinker

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