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"Are We There Yet?" Expedia Study Examines the Trials and Triumphs of Family Travel TodayBELLEVUE, Wash., Sept. 29, 2015 /PRNewswire/ -- Expedia.com®, one of the world's largest full service online travel sites1, today released the results of a survey of American parents examining the joys and perils of family travel. The study examines the issues parents face when planning family vacations, the difficulties that can arise while traveling, and why travel is such an important feature of their family lives. The study was commissioned by Expedia and conducted by GfK, an independent global market research company. Expedia's Family Travel Study consisted of 1,002 interviews of randomly selected U.S. adults with children under the age of 17. A full analysis of the study can be found here. The study found that 94% of American parents who have traveled with their children take at least one trip with their family per year. Twenty-seven percent take two trips per year and 10% take three or more. At The Family Travel Association Summit this past last weekend, The Family Travel Association reported that family travel now accounts for a full one-third of all leisure trips booked in the United States. "Family travelers tell us all too often that traveling with kids involves more mystery and mayhem than magic," says Expedia Senior Editor Sarah Gavin. "We care about researching and improving the family travel experience, because many of us at Expedia are family travelers ourselves, and we want to ensure that all families can find travel magic the way the experts do." Tears on the Tarmac Family Travel is Worth the Challenge
Nonetheless, aggravation still abounds. Seventy-six percent of American parents who travel report having received "annoying parenting advice" from strangers while on vacation. Planning for family travel is also, by definition, more challenging than for couples or solo travelers. A majority (61%) of parents who travel begin planning family trips a couple of months in advance. A quarter of American parents plan family travel roughly one year in advance, while 12% book last minute, less than one month early. Ten percent of parents who travel spend more than 10 hours searching for flights before booking, while 57% spend between two and five hours or more. Sixty-four percent of parents say that they would prefer to travel with family by car, if possible, while 35% prefer to fly. The Family Travel Study also found that:
Expedia.com offers tools to make travel easier and more affordable for families during every step of the booking and travel process. Expedia's signature packages, defined as booking a flight and hotel simultaneously, allow Expedia users to save up to $540 on average. During travel, the Expedia app allows families to easily share itineraries and sends important alerts (i.e. flight delays, gate changes) so that families can worry about one less thing. About the Survey About Expedia.com Expedia, Expedia.com, Expedia+Rewards, Find Yours, Vacation Deprivation and the Airplane logo are either trademarks or registered trademarks of Expedia, Inc. in the U.S. and/or other countries. Other product and company names mentioned herein may be the property of their respective owners © 2015 Expedia, Inc. All rights reserved. CST # 2029030-50 1Based on a comparison of other full-service online travel agencies, defined as those providing booking and services related to air, hotel, cruise, car and activities to a global customer base. Data based on comScore Media Metrix for Expedia, Inc. Sites, Worldwide, Average Monthly Unique Visitors, Oct '12-Sept '13. About GFK GfK Public Affairs & Corporate Communications is a division of GfK. The group specializes in customized public affairs and public opinion polling, media and corporate communications research, and corporate reputation measurement in the US and globally, in addition to delivering a broad range of customized research studies. Web site: https://www.expedia.com/ Logo - http://photos.prnewswire.com/prnh/20110121/SF33870LOGO-b
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/are-we-there-yet-expedia-study-examines-the-trials-and-triumphs-of-family-travel-today-300150530.html SOURCE Expedia.com |