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Technavio Announces Top Three Trends for the Global Enterprise Cloud Services Market Through 2020
[May 04, 2016]

Technavio Announces Top Three Trends for the Global Enterprise Cloud Services Market Through 2020


Technavio's latest global enterprise cloud services market report highlights three key emerging trends predicted to impact market growth through 2020. Technavio defines an emerging trend as something that has potential for significant impact on the market and contributes to its growth or decline.

"Cloud computing services enable rapid deployment and provisioning of IT infrastructure based on changing needs. Enterprise needs to meet day-to-day computing requirements encompass rapid scalability and deployment. The availability of a number of applications to meet end-user needs is another factor driving the adoption of private cloud services," said Amit Sharma, one of Technavio's lead analysts for cloud computing research.

"Companies are gradually automating their business processes, and a number of other supporting features such as artificial intelligence (AI) are likely to be introduced aggressively during the forecast period, to ease processes," added Amit.

Technavio's market research study identifies the following three emerging trends expected to propel the global enterprise cloud services market:

  • Increasing adoption of hybrid cloud services
  • Rise in adoption of BYOD policy
  • Emergence of cloud brokerage services

Increasing adoption of hybrid cloud services

The global cloud enterprise market is due to witness substantial growth in terms of the adoption of cloud computing and cloud-based services in their business transactions. High demand for cloud computing services is attributed to their low costs and high reliability. Enterprises are setting up private cloud infrastructure to cater to their internal computing and storage requirements. When computing requirements exceed the capacity of the private cloud, additional services are procured from public cloud service providers. At times, this adds to the complication associated with the integration between private and public clouds. Thus, enterprises are likely to choose hybrid cloud infrastructure that exhibit both cloud features.

The demand for hybrid cloud has been gaining popularity, particularly among midsize enterprises, including manufacturing companies, regardless of their expensive nature. Cloud computing is on the verge of reaching maturity. Companies are gradually realizing the benefits of integrating cloud applications with existing on-premises applications and enterprise data. Ths helps optimize IT infrastructure investments in a much refined manner.



Hybrid cloud offers a strategic way to consume IT solutions across on-premises as well as the cloud. Cloud services are increasingly gaining popularity among enterprises of all levels. Through the hybrid cloud, companies can make use of best practices from traditional on-premises IT infrastructure that includes governance, management, and standardization, regardless of location. It provides an extended platform combining public and private clouds with dedicated servers to deliver seamless performance in a customized manner. Also, hybrid cloud allows reaping maximum benefits with enhanced performance from each component, thereby allowing companies to focus more on their core businesses.

Rise in adoption of BYOD policy


Cloud computing allows employees to be flexible at the workplace. The growing adoption of mobile devices and smartphones, coupled with the popularity of mobile apps have increased the use of enterprise cloud services substantially. Cloud computing enables employees to remotely access files using mobile devices such as smartphones, notebooks, and laptops. Cloud computing enables collaboration of enterprises with their trading partners. This helps them gain a competitive advantage across the value chain.

Community clouds allow collaborators from different organizations to work on a given project seamlessly. It allows them to share documents and other files over the Internet, through a virtual enterprise network. Technavio researchers predict that adoption BYOD policies to promote agility and mobility is due to witness a significant boom over the forecast period.

Emergence of cloud brokerage services

Cloud computing and cloud-based services are quickly gaining popularity among enterprises. Greater flexibility of application and service customization is attracting more customers to adopt these services on a larger scale. Cloud computing also allows easy scaling of applications based on changing business needs. Enterprises use open-source/ OpenStack technology to gain better flexibility and control.

Cloud service brokers act as intermediaries between cloud service providers and businesses that integrate their infrastructures with cloud computing platforms. These brokers provide management and maintenance services to enterprises. After understanding enterprise requirements, they provide a set of solutions that meet their current requirement and future needs. Cloud brokers provide consulting services and assistance to select the right vendor. After procuring solutions, cloud brokers aid clients by integrating application with their existing computing infrastructure. Along with installation and maintenance, cloud service brokers also deliver deduplication, security, and data protection services to enterprises.

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About Technavio

Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.

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