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Emergence of Big Data to Create Opportunities for the Global Mobile Analytics Market Through 2020, Reports Technavio
[June 24, 2016]

Emergence of Big Data to Create Opportunities for the Global Mobile Analytics Market Through 2020, Reports Technavio


Technavio analysts forecast the global mobile analytics market to grow at an impressive CAGR of over 21% during the forecast period, according to their latest report.

The research study covers the present scenario and growth prospects of the global mobile analytics market for 2016-2020. The report segments the market on the basis of platforms, end-users, and geographies where the use of mobile analytics is expected to make a distinct impact. The report also presents the vendor landscape and a corresponding detailed analysis of the five leading vendors in the market.

Technavio ICT analysts highlight the following four factors that are contributing to the growth of the global mobile analytics market:

  • Increased acceptance of data analytics
  • Frequency of security breaches and cyber attacks
  • Emergence of big data
  • Adoption by SMEs

Increased acceptance of data analytics

Organizations are using data analytics to maximize their profits, increase revenue, and save costs. Data analytics helps to eliminate the major work involved in understanding customers and data tracking processes. It also helps attract new customers and analyze the historical data patterns to serve the existing customers and retain them. Data analytics through the cloud, helps organizations understand customers and give them customized services.

According to Amrita Choudhury, a lead analyst at Technavio for enterprise application research, "Early adopters of the data analytics solutions have gained significant advantage over other vendors as data and customer analytics, helped them gain insights for direct marketing, customer relationship management (CRM), and information about buying patterns of new customers. This is one of th main reasons that these solutions are now being adopted by end-users of various sectors such as retail, education, healthcare, and oil and gas."



Frequency of security breaches and cyber attacks

The intensity and frequency of security breaches and cyberattacks have increased considerably. Globally, the incidence of robbery, theft, shoplifting, and terrorist attacks are increasing. In order to control these antisocial activities, government organizations and large enterprises are increasingly adopting mobile solutions. Mobile analytics solutions provide real-time solutions and automatically analyze suspicious events to maximize security and operational efficiency.


Emergence of big data

Big data is the set of structured and unstructured data in an organization that cannot be processed using a structured database and software implementation. Organizations are collecting information related to their customers' behavior-buying patterns and web-browsing habits. This information is being used to understand the behavior of customers and then make key business decisions.

Mobile analytics helps organizations analyze customer data and use it to make changes and strategize their actions, so that it can impact the business in a constructive manner. In addition, this technology allows organizations to use historical data in combination with present insights for the prediction of future outcomes.

Adoption by SMEs

Organizations worldwide are fast adopting cloud computing and mobile analytics technologies to reduce their costs and manage enterprise IT infrastructure efficiently. The adoption of mobile analytics allows end-users to concentrate on their core activities. Using these technologies, enterprises are able to establish a rapid deployment model that enables applications to be scaled quickly to match requirements. The model also enables easy integration with third-party applications that are often hosted outside the enterprise firewall.

"Hence, mobile analytics with its configuration flexibility, integrated security, and stringent access mechanisms has evolved as an ideal model to serve as a core platform for many enterprise applications. Since SMEs have a strict budget and lack the IT staff that is required to implement and support costly on-premises solutions, they are adopting mobile analytics to save their operational costs," says Amrita.

Browse Related Reports:

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About Technavio

Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.

If you are interested in more information, please contact our media team at [email protected].


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