Expereo Enhances Internet Experience in Latin America

By Arti Loftus, Special Correspondent  |  July 24, 2019

Global provider of managed SD-WAN, Internet network solutions, Expereo, has announced its cloud acceleration hubs expansion into the growing Latin America market. Their Cloud Acceleration Hubs are designed to improve application performance and availability.

With a cloud acceleration hub located Sao Paulo, Brazil, Expereo enables enhanced connectivity and reliability for enterprise companies in the area.

Sander Barens, CCO at Expereo, said, “As technology continues to evolve, a surge of new business is taking hold in previously ‘hard to reach’ city hubs around the world. Many global corporations are expanding into Latin America, particularly in Brazil. To succeed, they need guaranteed performance and reliability from their Internet. We see enormous opportunity for the cloud to accelerate economic growth here.”

According to We Are Social, as of January 2019, there were 4.39 billion internet users, an increase of 366 million (9 percent) compared to January 2018. There were 3.48 billion social media users in 2019, with the worldwide total growing by 288 million (also 9 percent) compared to January 2018.

Many communications service providers are going after this growth market, but Expereo is addressing it in new ways, using cloud acceleration hubs to probe public Internet traffic, to simulate user traffic and create a dynamic topology of the Internet. Performance metrics such as packet loss, latency, throughput and historical reliability are being recorded and that data is being leveraged to continually improve performance using AI and automation techniques.

Based on the data gathered, Expereo’s intelligent routing platform identifies the most efficient path, not just the shortest path between individual networks, optimizing the user experience. In other words, cloud acceleration hubs calculate the best-possible path for transferring information and Improving applications’ performance to the cloud.

This results in faster downloading and uploading of files and uninterrupted access to cloud applications, and supports innovations in areas including business collaboration, cloud contact centers, and more.

In their press release, the company said “The continued adoption of corporate cloud applications and SD-WAN technologies, Global Internet services have become the commercially effective connectivity option for businesses.  However, some worldwide locations still struggle to achieve consistent Internet performance including Brazil, Argentina, Columbia and Ecuador.”

Expereo aims to correct historically poor routing decisions and improve application performance for this market and others.

Brazil has long been a leading country in bringing the Internet and digital innovation together. With access to fiber in the early days, the Internet in Brazil was launched in 1988.

By 2011 Brazil ranked fifth in the world with nearly 89 million Internet users, 45% of the population.

In 1988 the National Research Network (RNP), was formed by the academic communities of Rio de Janeiro and São Paulo. Since its beginnings, including its introduction to the general public in 1995, the Brazilian Internet depended on funding and support of the Federal Government through the Ministry of Communications, the state-owned communications company Embratel and its holding, Telebras.

Ten years later, as a result of the privatization of Telebras and entrants including Telefónica, Telemar and Brasil Telecom (News - Alert), competition for customers heated up and, coupled with government-imposed requirements, vast improvements in the economics, quality and availability of the Internet to Brazilians occurred.

At the same time, limited availability of high-speed Internet in Brazil was a major problem, especially in rural regions.

The Latin American region is quickly catching up with the rest of the world in terms of telecoms, and Brazil is leading the way, Expereo said. “Domestic internet requirements within Brazil are rising and corporations continue to expand their business into Sao Paulo, all of which will drive this ongoing change. Expereo is well prepared to fulfil that demand after analyzing the network market trends.”

New cloud acceleration hubs will enable Expereo to enhance the Internet connectivity at the global level. This is part of an ongoing growth to create consistent, high quality internet services for business and government offices alike, no matter their location in the world. In 2020, Expereo plans to further grow its reach into Mexico and the west coast of America.

Expereo is a provider of managed network solutions, including global internet connectivity, SD-WAN, cloud acceleration services, and claims over 12,000 enterprise and government clients worldwide.

Arti Loftus is an experienced Information Technology specialist with a demonstrated history of working in the research, writing, and editing industry with many published articles under her belt.

Edited by Maurice Nagle
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