Cloud Storage Provider Backblaze Launches Channel Partner Program

By Greg Tavarez, TMCnet Editor  |  May 20, 2022

Having the right cloud storage solution can play a major role in operational efficiency, especially in light of today’s changing workforce dynamics. Whether it’s for running applications and other workloads, backup and DR, archiving, convenient data access, or any other business need, cloud storage is becoming a must.

Understanding that need and the growing number of businesses seeking secure, cost-effective cloud storage solutions, Backblaze announced the launch of its Channel Partner (News - Alert) Program. The model will support partners by helping them engage a broader group of customers with a wider array of solutions, helping solve those customers’ storage needs.

The launch will include benefits, rewards and resources to improve the ease of use and incentives for resellers and distributors who bring B2 Cloud Storage to their customers. The program will include joint marketing efforts, collateral and promotional funds; channel exclusive pricing, rebates and incentives; and resources including staff support, automated deal registration and lead passing.

“When it comes to helping businesses get the best of what cloud services have to offer, no one does it better than the channel,” said Elton Carneiro, senior director, partnerships at Backblaze. “So, being able to give our Channel Partners the tools, support and incentive to do more with B2 Cloud Storage is incredibly exciting.”

The Channel Partner program announcement followed the recent announcement of a capacity billing model exclusive to the channel, Backblaze B2 Reserve. The Channel Partner program is open to inquiries.

Backblaze also announced that an exclusive partner portal, market development funds and other benefits would be released to Channel Partners at a later date.

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Edited by Erik Linask